Over the course of three years I worked on what I knew would be a unique and valuable course, an online-based dance course designed to help anyone who loves to dance to become a much freer and more dynamic dancer through having a personal practice . Pre-EPM I had the course content I needed (including 24 teaching videos!) and was in the perfect place in my process to move forward with marketing, launching and delivery.
I knew I was stuck as I watched my third self-imposed deadline slog on by with me not budging an inch. Thankfully EPM came through at a perfect time, and I knew I had to take this course.
EPM helped me with exactly what I needed, in order to create the right marketing, languaging and tone to convey what I was offering. The pacing of EMP was just right for me.
I'm proud of my work. I'd be delighted for you to see what I've created here: beyourdance.com
I was unable to stay on the timeline for EPM's recommended launch dates 2-3 weeks ago -- I had to delay the launch until I knew that I could commit to the delivery date due to some life circumstances. I am currently hard at work, mid-perfect-email-campaign, with my course starting in about 10 days. I wish I could say 'mission accomplished,' and I hope that I can say this by the time I close registration next week. I'm in that phase of feeling tired and frustrated, but I recognize that I'm exactly where anyone would likely be before the pressure for customers to buy in sets in. I've had a lot of positive feedback and I have 8 registered students to date.
What is your biggest takeaway from EPM?
The training videos and step-by-step guides/pdfs helped me to have what feels like a thorough understanding of how to market and implement an experience product. I have the skills I need and feel confident that they are here to stay.
How has EPM and your success impacted your life?
I feel more confident on the marketing side of things.
What has been the biggest change in your business?
Copy and approach to writing, client-centric. Before I was focused on what-you'll-get-from-me and now my attention is on what you (my client) will feel, know, be able to do, experience.
What are you most excited about moving forward with your Experience Product?
Delivery of this product for the first time, and iteration.