Your Graduation Story
I have been a practicing holistic chiropractor for over 36 years. During that time I treated patients and offered educational programs, workshops, training on health, healing, and lifestyle, all on site at the office. Needless to say times have changed and the main platform to do that now is on-line, or by phone or video chat. My concern was - could I create a virtual/online program that could lead people to creating lasting change and transformation? In the office I knew I could create experiences and accountability that led people to take action on their own behalf to create that change.
I had tread into the on-line world a bit offering webinars, but had very little engagement. I really didn’t market them well, even though I had the warm market of my patients. I didn’t really understand marketing.
I enrolled in EPM because it intuitively seemed like just the right approach for me to make the transition from in office practice to virtual trainings in which I could continue to create valuable experiences for my patients and clients to be able to transform their lives. I didn’t want to fully retire from practice but I knew I did not want to continue to go to the office every day. I wanted more free time to spend with my family and choose my own schedule to be able to travel or do more things I enjoyed in life. I also realized that I could greatly expand my reach and serve more people, even those not in close proximity to my office.
I was a total novice at the on-line information product creation thing, although I have definitely been a consumer of these products. As Marissa said in the original webinar that most information products don’t engage people but EPM would teach me how to build the perfect experience product for my patients/clients so they could be engaged and truly transform their lives.
I had also published a book, and although it was filled with valuable information, I knew just reading it would not always inspire everyone to take action. I thought that EPM could help me bring my book to life with more engagement with that information.
In EPM I was able to develop clarity in my messaging, and develop skills of designing, marketing and delivering a virtual program. I decided that I would start with a 1:few group coaching program.
I can’t say enough how comprehensive EPM is. Everything I needed to consider and develop in terms of a coaching framework, curriculum structure, deliverables, marketing and delivery of the program was addressed in great detail.
Before EPM the marketing was the most intimidating. I didn’t really understand marketing or marketing campaigns. One of the things I most appreciated was the lesson about marketing and how it is essential to fulfill my purpose. I always thought of marketing as sales and didn’t feel comfortable with that. I grew my practice through referrals and not through any external marketing campaigns. The world of squeeze pages, sales pages, landing pages etc, was all new to me. I am still in the process of learning about these things but feel I have a better understanding of it and of all the resources available to create them.
In the creation of my group coaching program , I utilized a chatterbox campaign (that one I understood), but also the start with an experience campaign, and perfect email campaign. In that process I delivered a webinar on Zoom for the first time, and created an email campaign with purpose. I learned how to create better copy and subject lines to engage the reader to open and read. That in itself was extremely valuable not just for the program I created but in the business of my practice. So much was relevant to my primary business as well as to the new programs that I will create in the future!
I appreciated listening in on the coaching sessions, and the implementation Fridays sessions. There was so much to learn that it felt overwhelming at times, yet at the same time doable. I really appreciated Marissa always reminding us to “iterate your way to success.” This definitely kept me grounded and moving forward instead of being in the paralysis of procrastination.
Unfortunately, life happened and I did not get to Mission Accomplished in the 10 weeks of EPM. We had 2 deaths in the family in the middle of the program and I was unable to finish on time. However, the structure of the program and the milestone document that I created along the way helped to anchor me to the process and hold everything that I had worked on previously. I was able to continue to move forward albeit slower than originally planned.
As a result of EPM I am ready to launch my 8 week group coaching program
and will work toward reaching Mission Accomplished within the next several weeks. I have made 2 sales so far and only 2 more to go to reach Mission Accomplished.
I feel confident in my ability to deliver the same high quality services I deliver in my practice in this new format and that my patients/clients will be able to achieve the transformation in their health and life.
I know I am still a novice at this, but I feel like I have gone from preschool to graduating 6th grade in 10 weeks! I know that as I continue to learn and implement the skills from EPM I will grow and expand and be well on my way to creating a new business of Experience Products.
After 36 years in practice, I feel that I don’t have to retire, but can transition from having to show up at the office every day, to building a new virtual business that I can do from my home, (or anywhere) with the freedom to choose my own work schedule, spend more time with my husband and grandchild, while still providing high level service and experiences for my patients/clients to transform their lives. And even better, I can expand my reach to serve even more people and continue to serve my purpose.
Thank you to Marissa, Don, and staff at EPM. You are all awesome.
What is your biggest takeaway from EPM?
I had several takeaways from EPM.
1-The first is that creating an on-line program doesn't have to be daunting or scary. It is possible one step at a time and EPM did just that for me.
2- If I want to help as many people as possible with my expertise that I must learn to love marketing and that marketing is essential to fulfill my purpose. I do not need to be fearful of marketing.
3-And, that it is possible to create an on-line product that truly engages people so they can take action on their own behalf to transform their life.
How did EPM help you become successful?
I am still working on creating more income from on-line products, but it has helped me in my private practice applying the same principles of marketing. I think it is too early to see the full results yet.
How has EPM and your success impacted your life?
After 36 years in practice, I feel that I don’t have to retire, but can transition from having to show up at the office every day, to building a new virtual business that I can do from my home, (or anywhere) with the freedom to choose my own work schedule, spend more time with my husband and grandchild, while still providing high level service and experiences for my patients/clients to transform their lives. And even better, I can expand my reach to serve even more people and continue to serve my purpose.
What has been the biggest change in your business?
The biggest change in my business is being able to offer additional services like the virtual coaching program which allows me to deliver my message to a wider reach of people, not just those in close proximity to my office and create an additional stream of income.
What are you most excited about moving forward with your Experience Product?
I am most excited to apply the knowledge and skills to creating additional products or improving this one and transitioning to making this a more full time business and letting go of my in office practice.