Before EPM, I had my idea for a course, but I knew it was missing something regarding engagement and keeping my students involved. I originally joined the Experience Product Masterclass because I wanted to make my future programs more fun and engaging for my students while they learned their material. I wanted to know how to add aspects from gamification to my ideas for the course I was developing especially because I would be working with young teens and their parents.
Well, Marisa’s course not only taught us about adding engagement and fun to our programs but took us all through our own “experiences” along the way. During EPM, I experienced those “wins” myself and two big ones stand out the most.
My first big win was learning how to make sure all my students have small wins along the way and not just at the end of a long module. Plus, that a win wasn't just checking off a box of completion at the end of a lesson but that an actual action took place, and at least a small accomplishment was achieved. Adding the elements of engagement and wins also made me much more confident in the program’s value but also in my confidence to promote the course to my community.
My next big win concerned how to market my course. Before EPM, I wasn't sure what my best marketing efforts would be, but I assumed it would be the typical online marking efforts that are popular now like FB ads, building a large email list, getting a lot of followers and likes on the social media platforms, etc.
However, during EPM, I discovered I didn't have to do all that but that I had other simpler options to start with. That was a big game changer to realize that I didn't need to spend a long time building a list and a big following on the social media sites. I also learned to fine-tune my message so I could better reach my audience which helped me choose my best marketing plan. Then, I was able to confidently take my message and began making personal contacts and presenting the program to my community.
My biggest win, I suppose, is that upon graduating from the Experience Product Masterclass, I genuinely have a product that is fine-tuned down to the messaging and marketing and that I’m proud and confident to release it to my student and their parents.
What is your biggest takeaway from EPM?
So many! I came here to learn how to add gamification to my ideas for a course especially because I will be coaching young athletes. However, by going through all the steps, it helped me break down every area and fine-tune my message so I better reach my audience. Plus, I really needed the marketing training that you offer which fit my model so much better than most internet marketers promote.
How did EPM help you become successful?
Again, so many! I think fine-tuning my message down to one concise statement really helped my marketing. I have been able to use it in all kinds of marketing efforts that I have never used before.
How has EPM and your success impacted your life?
I guess the main way has been giving me the confidence to promote my program and to charge what my program is worth in the future, even though this is a Beta program at a Beta price, mainly to make sure the young athletes can navigate through the Thinkific platform.
What has been the biggest change in your business? Before EPM, I wasn't sure what my best marketing efforts would be but I assumed it would be the typical online marketing efforts that are popular now like FB ads, building a large email list, and other social media marketing ideas. However, during EPM, I was able to solidify my message and began making personal contacts and presenting my program that way to my local community. That was a big game changer to realize that I didn't need to spend a long time building a large list and a big following on the social media sites. I made a great sales page in Heroic which will help reach cold traffic which will lead to a consultation where they can get to know me better.
What are you most excited about moving forward with your Experience?
I have it all dialed in moving forward except hopefully Thinkific will be adding some gamification to help my students stay excited and engaged throughout the program.
Is there anything else you would like to add?
I have paid for many programs in the past and still didn't have a business nor clients. Now with EPM, I have both!!!