What is your biggest takeaway from EPM?
There were so many little nuggets that helped me tweak my very young group program (I launched the pilot group of 8 people in Jan 2018), from pricing to mission statement clarity to just the outstanding level of training, presentation of content and sheer production values offered in EPM. I'd say my biggest takeaway was the Mission Accomplished Renewal program, which I completely re-formulated during EPM - I took it from an amorphous continuity program to a solid 6-month package, properly conceived, priced and marketed. I sold over $30K on renewals alone, almost 25% of my total revenue for the launch!
How did EPM help you become successful?
Honestly, I had already heard/learned/gleaned a great deal of what Marisa trained on during this course as I am an experienced entrepreneur, but the total package of EPM is IMPECCABLY designed, organized and delivered. I've never seen an online community or membership site like this, and LYM delivered 100% on the promise it made. Plus, there were many gems along the way, and lots of fun! So throughout my launch, even though I was not on exactly the same schedule as the EPM calendar (for example I was selling as early as November), I felt that added boost of support, clarity and accountability that pushed me to do better and better. Including the private clients I signed up during this period, it was a $156K launch all told! I'm thrilled!
How has EPM and your success impacted your life?
EPM become my gold standard for group programs, clearly!!:) I got exactly what I wanted, which was a peek into the world of Marisa's coaching and community, and oodles of seriously valuable, powerful business training. I now have an arsenal of tools, from spreadsheets to timelines to blueprints galore, and I know I will be referring back to the trainings and materials many times as I iterate forward (to awesome, obviously;)).
What has been the biggest change in your business?
Thanks to this launch, my fledgling coaching business now feels like an empire in the making! I was a full time career artist (TV composer and Broadway music director) for 25+ years, and turned to entrepreneurial pursuits online in an attempt to create long-term financial freedom, independent of the entertainment industry and its many foibles. In 2017, I produced my first summit, enrolled my very first "civilian" clients and earned about $70K in private coaching income with eight people. Just one year later, I have a thriving community of almost 40 high-end clients, most of whom are in my Mission Accomplished program. 2018 turned out to be my first $250,000 year and I plan to make AT LEAST $300K in 2019, with a stretch goal of $500,000. Here we go!!!
What are you most excited about moving forward with your Experience Product?
I am most excited to scale, build a team and explode the Mission Accomplished community! I'm seeing how Marisa managed to provide an extraordinary amount of personalized support and individual attention to 600+ participants, using a team of coaches, a beautifully executed platform and her own time, judiciously. I want to take what is currently an all-live program, primarily delivered by me, and build out the pre-recorded trainings and coaching team so that I am out of most of the day-to-day support, without sacrificing quality or results. It really feels like the sky's the limit on this program! Oh and also, I'm excited to add that "Experience Product" certification. I'm a sucker for great credits.;)