Before I did EPM I was stuck. I had been working away on developing an online course but secretly suspecting that nobody would complete it because I had made it too hard. Hell, I would not have done what I produced alone (and I am pretty motivated) so why would I expect other people to do so??
The other challenge I was facing was that I wanted to serve my customers in a way that would make a true difference to them. Customers were coming to me for a CV/LinkedIn profile - but what they wanted out of it was a new job.
The service I was offering - writing a great resume or LinkedIn profile - was super helpful, but people still kept job searching by applying online - a method that big data shows is the least effective. So my clients were getting something new (a wonderful marketing document) but using it in an old ineffective way.
I was frustrated and wanted to give them something different. I wanted to give them something they would actually do in a step by step way that took all the guesswork out of what they were doing.
So Marisa, Debra and the team really helped me position my new experience product in a way that captured the pain point of my clients, and turn that quickly into a tangible, credible result - one where my clients could see themselves crossing the finish line. This process has been transformative in so many different ways.
My new experience product - Straight to Shortlist - is a product my clients need and will transform their experience and put them on a path to success. For my network of people who refer clients to me - they can now sell my product more easily as they can describe a tangible outcome.
I will have success stories I can share that my blog audience and potential clients can connect to – helping more people on a broader scale. For me the actual process of doing EPM was transformative as I could actually not only see but understand my own self-limiting beliefs in the way I worked and offered my service to the world. So that was an eye-opener for me.
There are many many things that are great about the program. I made mission accomplished - $2485 and counting. I have the prototype of a product that works. I have much more confidence. And I am now pivoting my business.
Thank you all so much!