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Leanne Johnston's Honest Experience Product Masterclass review

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Leanne Johnston

What is your biggest takeaway from EPM?
Learning how to stand out from the crowd and how to add value to a product - and exactly what to focus on and what doesn't matter so much. But the biggest - the product does not have to be perfect in order to start sharing and making money....and I don't have to be perfect!!

How did EPM help you become successful?
Thought I've not launched yet, I feel successful because I have become so much more clear about my message and how I will frame and deliver it. I iterated many times and got a lot of value from the Give them What They Want campaign so that I am designing something that women actually want! The coaching was also terrific - having a more intimate group to share with was very helpful. Having access to Heroic has given me a lot of confidence that I can easily create something that will quickly make me look credible, professional and visible at last!

How has EPM and your success impacted your life?
I've done many trainings in order to become a health coach, learn about the business aspect and how to market. EPM has helped me so much not just with my product, but also how to approach the technical parts of an online business which are part of what has held me back from really getting started in my business. Yay for Implementation Fridays - these alone have saved me hours upon hours of research! I am now telling a lot more people about what I have been doing and what I am excited about for my business - I never spoke up before out of fear of being judged as not credible enough, or just not good enough. I now feel unstoppable and don't care about those things!

What has been the biggest change in your business?
Before I was floundering without a microniche and knowing how to design a program that would make me stand out from the competition. Now I am organized, I have 100% clarity and a solid launch plan, and a web presence with online sales and funnel pages with Heroic.

What are you most excited about moving forward with your Experience Product?
It is much more realistic for me now to believe that this can be my full-time business within a couple of years, that I can operate from anywhere in the world not just a part-time gig....and knowing that people want the service that I provide Having the EPM framework and materials as a resource for life inspires me that my business can be so much more than I ever imagined before.