Months ago I was working with my wife. We were traveling a hundred miles a day to deliver services to two clients. I loved that we were making a positive, permanent difference for people. I hated that we spent more time on reports and travel than teaching. It dawned on me that if we packaged the methods so they could be made available on the Internet, we could reach an unlimited audience. I did not want to produce a program to transfer from my shelf to the customer's shelf. I believed I could create something people would actually USE! I worked on writing and recording the material, without a clue about how to market it on the Web.
One day I received Marisa's video in my inbox and was hooked. I realized that an EXPERIENCE PRODUCT was what I REALLY wanted to create. The price was high and I thought this was not the time to get involved. The deadline passed. I was surprised my wife was actually upset. She WANTED me to do this thing! BIGGER SURPRISE. We got a phone call letting us know we could still get on board. EPM has been a part of our lives ever since. I learned to listen while driving to capture as much of the program as I could. Life happened. My computer locked up. The car transmission went out. I got a pinched nerve in my neck, which cost me use of my right hand. Meanwhile...with the help of coaching and group input, I realized our branding needed to change. I had several components in place, so this was not fast or easy. I became painfully aware of my lack of self discipline in doing what I should, when I should. I found it SO easy to drown in the complexity of all the "shoulds" when trying to start something new and put it out for the market to evaluate.
Although reaching Mission Accomplished is still a dream, the rungs on the ladder are now much clearer. Unlike many courses I have taken that had no continuing benefit, EPM has given me ongoing access to a genuine roadmap for product creation and delivery. I was blown away by the quality and quantity of the course material. I am very much looking forward to attending M2M for an "in person" boost to the work which has begun. I am also continuing to focus on getting something basic DONE, then working on perfecting it as I can. I am hopeful that in the months to come, I just might FINALLY help Caregivers like myself facilitate a better life for the people they love. If I do THAT well, my wife and I will earn the time and money freedom to give MORE, BIGGER and BETTER.
What is your biggest takeaway from EPM?
Iterate to Awesome - changes are a part of the process, rather than an indication of failure
How did EPM help you become successful?
Provided a steady stream of knowledge, structure and encouragement to keep moving toward "getting it done not perfect" (yet!)
How has EPM and your success impacted your life?
My wife's support for my participation has shown me that she believes in me.
What has been the biggest change in your business?
Branding - I showed up with "Low Vision Tips 'N' Tricks" and leave with "Senior Vision Secrets."
What are you most excited about moving forward with your Experience Product?
With access to Heroic and coaching with Murray, I now know how to set up the "Website ATM.