I was having trouble determining who my target market was and how to attract them. After 4 years of working this business on the side, I haven't made any money and in fact am several thousands of dollars in debt trying to figure it out. I joined Experience Product Masterclass and learned to just pick a market and try something to give me more information about the needs of who I want to serve. I took advantage of a captive audience I had already scheduled and created an experience product for them and now I know my best campaign was offering support and love to young mothers so in the future I will use that campaign in a much stronger way.
What is your biggest takeaway from EPM?
I have always said that someone has to experience God before they will believe in one and the entire idea of developing an experience for people to really help them grasp the power of your message really hit home. So I loved how the course taught me to make my content unique through experiences to not only keep people engaged but to also create a desire for them to want more, to go deeper, to be inspired and really soak it all in. +
How did EPM help you become successful?
Other than the experiencifying components of the course, in the many other courses I have taken over the years, there wasn't any remarkably new concepts. What was so incredibly helpful was the small step by step processes with the homework assignments. I really gravitated to the security that you talk about that I would know exactly the right step to take each day and it would be something that I could actually accomplish. That in addition to the unlimited emails to an actual coach was huge. I loved Coach Debra and the insights she gave me (even if I did need to hear it from her multiple times:-).
How has EPM and your success impacted your life?
I feel I have such a better understanding of doing things on a smaller scale first and that it is best to do things live. I also really understand the importance of talking with my target audience and finding out what they need.
What has been the biggest change in your business?
For almost 20 years I have believed that my purpose in life is to create a movement around treating our children like Mary would have treated Christ and my mantra has been What Would Mother Mary Do. Few people ever told me that was a great idea and in fact many said they couldn't relate to Mary at all and I just kept trying to explain how she was God's message to us all that he wants to fill us with his Grace and bring his love to the world through each of us....I think my ideas, thoughts, perspective are just about 100 times deeper than anyone really wants to go. People want parenting tips and I offer a parenting philosophy so it is not concrete enough for them. I recognize it's not a business unless I am fulfilling other people's needs and I still have yet to grasp just how to share my message about Mary without talking about her...it feels ingenuine and almost disrespectful like her power and importance must be pushed aside again because people aren't comfortable making her important. I understand the concept of a back door but I think unless people know a little about where I'm coming from, if I use Mary as a back door when she is really the core of my message, they will feel tricked. I can change my target market from young mothers as I have found women over 65 are attracted to Mary but it is not who I really want to serve as my intention is to help mothers adopt this idea of treating their children as Mary would have treated Jesus. I will need to continue to do work on figuring out a new brand or simply accept that it may make a good blog but there is not a good market for a business for it.
What are you most excited about moving forward with your Experience Product?
I would love to someday give people the experience of freedom, inspiration and love that I have received following a mantra of "What Would Mother Mary Do" but I believe that my experience was most like creating a vision, developing values and have a mission so I will try to teach the impact of having a motherhood mission on my life and use Mary as an example to help others develop their own mission.