Your Mission Accomplished Story
I held a beta group 2 years ago with a group of women that went very well - I was present, and met live with the ladies using slides to teach the group. I then invested a chunk of $$$ to have professional videos produced of the teachings. Then I tried 2x in 2019 to launch the course as an evergreen product on Teachable. I only made $1000 all last year. After taking Ryan Levesque's Masterclass on surveys, and conducting a large survey with 600 respondants, my hyper-responsives confirmed that my language and content in the course was spot on with people's felt needs. I figured that something was missing with my marketing and possibly my format. In Live Your Message I tried a 1 to Few in person group coaching format which uses the videos/pdfs/ and my presence Live with the group. Thankfully, I was able to secure 5 group members at $497.
What is your biggest takeaway from EPM?
Recognition of my need to be present with people using this program, to help carry them through the process. The topic requires a lot of 'being with' those in grief. I also experienced a much higher conversion rate by speaking with people on the phone, than when I leaned on emails which had previously been my go-to method.
How did EPM help you become successful?
I almost gave up after 2 1/2 years of trying to break into the market with my evergreen course and seeing very few sales. EPM taught me new ways to consider formatting my campaign, and has given me hope that all the work I've put into creating my program can make a positive difference.
How has EPM and your success impacted your life?
It has given me hope that I can be successful at converting sales with online courses.
What has been the biggest change in your business?
My approach to marketing using an Application strategy, with a time sensitive offer.
What are you most excited about moving forward with your Experience Product?
Launching more groups with the resources I've designed, and creating new resources for focus groups with an 'easier to sell' high interest topic!
Is there anything else you would like to add?
I sure hope the conversion/sales closing process gets easier. I worked so hard, talking with people on the phone and via email to close the 5 who joined....4 others....just dropped into cyberspace somewhere along the way, even tho they said they were 'highly interested.'