Holy cow. For two years I'd been trying to create a group program to leverage my copywriting business. TWO years! I spent so much time trying to figure it out, getting lost in the little details, keeping fingers crossed I'd pull off a masterpiece. I had my head stuck in product creation mode and never really got anywhere with it. Sure a handful of students who loved it, but that's it. Meanwhile, my copywriting business was languishing because of my devotion to creating my program. It was getting a bit hairy. Ugh.
I absolutely believed I was capable of creating something great but how? HOW?! It was making me nuts. I wanted this sooo bad! I could see it and taste it! I knew emphatically offering a one-to-few program was the right path. But OMG I couldn't make the connections. I couldn't make my promise clear. I couldn't infuse it with excitement. I couldn't get any buzz. All this, despite having invested hundreds and hundreds of hours (I don't dare examine THAT # too carefully). No liftoff. Meanwhile, I'd been putting tons of effort into learning marketing tactics to rev up my business, hoping that in the meanwhile, the clarity would come for my program. That somehow, the stars would line up and I'd have a winner.
Sigh.
When I Marisa's Experience Product Masterclass come into my inbox...everything dropped into place. Well, after getting over the inital fears. I'd been in several other programs with other top experts--and little to show for it. EPM looked so good but really?!?? Could I finally do it? And ahhhhghhh, another $2,000? What if I flatlined with this too? So I waited and waited. Spoke with an enrollment coach. Then jumped.
It was the lifechanging program I hoped for.
THE BEST experience, most valuable and incredible implementation, the most over the moon happy, firehose, action-taking program I've ever taken. Ever. Undergrad, grad school, corporate banking training, other big guru programs and masterminds....nope. They can't compare.
Within the first two weeks I got my first client for my Best Clients Ever program! Then two more! AND, using the sales bonus training, a $5,000 VIP website writing client, which builds on the foundation of my program!!
I got the COMPLETE program creation and marketing training I needed. Plus the encouragement--from Marisa and the FB group--that have set me up for a life-changing, kickass year. Moreover, as a copywriter since 2010 and before that, helping start-ups to Fortune 500 corporate clients access funding they needed to grow and thrive--I've spent my entire career doing research, organizing ideas and, through the written word, shaping vision, desire, values, expertise, energy, passion and personality into story. Into a transformative piece with the goal of helping the reader--whether a credit committee or ideal clients--transform their feelings, their thinking. And come aboard.
Having done EPM, I can say it's a masterpiece. Every step has been fun, filled with uplifting energy, beautifully organized (how that sings out to me!!), encouraging, and absolutely doable. For ten weeks I felt like a kid given the keys to the castle--and every treasure box ;)
And there's still so much to unpack and enjoy and revisit. It's truly the gift that keeps on giving.
Thank you so, so much, Marisa, for changing my world this year and always. xoxo"
What is your biggest takeaway from EPM?
How EXCITING my program can be! How FUN!!! And that I can create this!!! I'm so over the moon about creating a program people will love. It's not enough for me to put all my effort into marketing and selling my program, I want the experience to be WILD and WONDERFUL!!! I want people to say THAT’S THE BEST THING I EVER DID!! And I feel SO confident because of EPM that I've achieved that! AND that I'll continue to evolve my program and make it better and better. AND having my mission and "You know when..." as the foundation of my chatterbox conversations. HUGE for me.
How did EPM help you become successful?
BIG leap in confidence about what I was offering and that it's valuable and exciting. This is the only way I can go all out in marketing and selling it! Being so On Fire about it!! And that I'm so CLEAR about what I'm offering. Over the ten weeks, my program has really evolved AND jelled into something remarkable. People are really excited about it!
How has EPM and your success impacted your life?
I've been wanting to do this, create a group program, for three years now. I've always had a central idea (help entrepreneurs write their own website), but through a series of fortunate events, that idea evolved into Best Clients Ever. It's so much more fun for me! And solves a much more "immediately accessible" urgent problem for people--attracting clients they love. This is the foundatinal work for my website program, so (wow!) people can graduate to that as a next step. Because of EPM, I can shape my business around this, my ONE thing, and GO FOR IT this year. Plus I have the toolbox of just right marketing techniques and understanding I need to market my program. I can keep it simple, stick to these , and build my momentum.
What has been the biggest change in your business?
Before EPM, I had an idea for my program, I had much of the stuff, but I didn't have a clear pathway. I was concerned that I would hustle to sell it and it might fall flat, or people might not finish it, or that it would simply be "ordinary". I was in a place of I didn't know what I didn't know. After EPM, I'm feeling 100% EXCITED and CONFIDENT and CLEAR about what I'm offering...and that I have a fun and valuable path for entrepreneurs to follow to their awesome. And that my program is solving a real need, as evidenced by students so eager to jump in.
What are you most excited about moving forward with your Experience Product?
My beta program begins Valentine's Day! Eqipped with some awesome preliminary feedback (from my first student who started a little while ago), I'm really excited to go forth in this journey with my students, and uplevel again Big Time. And gain their testimonials to weave into my marketing. And build my confidence MORE. My intention is to bump the price of my program from $497 to $997 later this year. I'll be excited and ready to do that after my beta launch (in fact, my first student expected to pay $1,497!!)
Is there anything else you would like to add?
Marisa, this has been THE BEST experience, most valuable and incredible implementation, the most over the moon happy, firehose, action-taking program I've ever taken. Ever. Undergrad, grad school, corporate banking training, other big guru programs and masterminds....nope. I got the COMPLETE training and encouragement--from you and friends in the FB group--that have set me up for a life-changing, kickass year. As a copywriter since 2010 and before that, helping start-ups to Fortune 500 corporate clients access funding they needed to grow and thrive--I've spent my entire career doing research, organizing ideas and, through the written word, shaping vision, desire, values, expertise, energy, passion and personality into story. Into a transformative piece with the goal of helping the reader--whether a credit committee or ideal clients--transform their feelings, their thinking. And come aboard. EPM is a masterpiece. Every step has been fun, filled with uplifting energy, beautifully organized (how that sings out to me!!), encouraging, and absolutely doable. For ten weeks I felt like a kid given the keys to the castle--and every treasure box ;) And there's still so much to unpack and enjoy and revisit. Wow. It's truly the gift that keeps on giving. Thank you so, so much for changing my world this year and always. With love, Michele xoxo