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Lien Els's Honest Experience Product Masterclass review

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Lien Els

Your GRADUATION Story
"It was a challenge to adapt my courses to a more hybrid version that captivates the audience, especially with Navigating Change that is infamous for its high percentage of failure in organizations. I felt lost and unsure about the next steps to consider. What gave me hope was my registration early the next morning. Reading the first welcoming emails I was immediately drawn to the attractive layout of the EPM course and the ongoing small and addictive Ka-Ching to sustain my focus, dedication and a message of ""Yes, you can"". This was the ONE not to miss and I instinctively knew it provides the answer to the boredom and feelings of isolation students experience when they do an online or hybrid course. EPM, with its attractive and clear layout, was the perfect solution for my students. And now? Now I'm and EPM graduate!
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Your MISSION ACCOMPLISHED Story
"My mission journey was up and down like a heartbeat. The ups happened when I started to see some progress and got more immersed in what I'm learning. I could not wait for the next module to be released. Curiosity kept me awake at night. The next steps and actions that's coming, evoked a powerful desire to ""Go for it!"" After joining the EPM program, I started to read and reread some of the emails and came to the conclusion that the path is laid out with gold. No word is written without something new to learn. But the dips were just around the corner. After countless unsuccessful efforts to unlearn what I know about visions and missions and relearn to write a course mission statement, I decided to move on for the time being. Eventually, my milestones along the road got a thumbs up one after the other.
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Your FIRST SALE Story
"I am not a very successful saleswoman', commented my new Facebook friend. She was not alone. If ever, my fear was real and almost tangible. What if I put in all the energy and my freshly designed course is still at risk because I can't get it right? One of the early sales went through within 10 minutes. But just when I thought "I got it!", several clients said "No". It felt like sitting on a swing and I'm flying so high that I cannot see the safety of the ground. EPM gave me a lot of confidence with the guidance, encouragement and nurturing we were showered with every day. But what I've realised was that I prefer to write e-mails and ads instead of Chatterboxing. Talking to potential buyers and trying to convince them that they "should" buy the course, feels a bit like cheating and just "not me". I pride myself that I've, since the beginning of my career many decades ago, only sold a "Future" to students and never a product. I supported, encouraged, challenged, showed empathy and whatever it took to get them to strive higher and reach their dreams and ambitions. Almost all of them did! So I changed the original script a bit to follow my heart and talk to a potential client in the language I understand...The Student's Future. And just like that, my next sale went through. I have listed a few more people to try this out with and trust that they will become our students.

Your PROVED MY IDEA Story
My Navigating Change course is the result of about two decades of experience in a variety of consulting projects, teaching, training and coaching with the emphasis on change. It wasn't always easy to design a course that helps employees to embrace change. It's a tough topic. I've discovered that the EPM made it so much easier to design something with a more practical layout of what is important and why, and how to apply it in any organization. I've tested, questioned, read, asked more, debated, discussed, felt tired of trying at times, but always knew that the only way to success is to be purpose-driven. I can't wait to see the final outcome and to celebrate the difference between start and finish.

Your MADE A WHOLE LOT MORE Story
I knew I had to learn what to do to obtain sales, but fear almost paralysed me. My mind was closed and it did not seem as if sales is something I will every get right. Yes, it frustrated me initially. After going through the EPM, it dawned upon me that the sales Marisa was talking about, was to actually talk to people. I always thought marketing and sales is such an easy job. You just post an ad somewhere and that's it. Well, as I've explained before, I've never learned so much in one single course. I now know better. The results now depends on my ability to practice what was "preached" in this course.