I have a full time job and wanted to launch a side hustle that I could grow into my next full time venture. I had a problem considering the style of business to launch as an entrepreneur who used to be a 1:1 business consultant, wanting to help other entrepreneurs overcome economic challenges and a looming recession. My past practice of building a referrals-based practice and only responding to referrals is now impractical, slow, very difficult and inappropriate. I joined EPM as part of researching different business-building models. I realized that there was a totally new landscape available through the internet. Everything changed and I am pivoting into a totally different direction. I could deliver my expertise and service more effectively through the internet than face to face. I also could serve many more clients with a repeatable system. The potential also exists to scale with automation. I have new knowledge and learned new internet-related processes that will enhance my business strategies.