Your Mission Accomplished Story
Hi, my name is Hajo and I live in Augsburg, Germany.
At the end of 2018 I left my consulting business for large corporations behind. In the beginning that was a great relief. After all, I had had enough of the very slow-moving mills in the corporate world. But the transition to be a service provider for small companies proved to be more difficult than I had thought. Since I had always used storytelling to support changes in companies and their managers, the following idea was obvious: I support small companies as a story coach in their marketing efforts. Although the approach seemed to be self-explanatory, the response did not go beyond friendly interest - without any sales. So, I had to create a product that was clearly defined, promised a clear benefit and appealed to my customers.
My attempts to put my service into the format of a product had only moderate success at first. With a lot of trial and error I managed to win three customers from May to October 2019. Total order volume 6000 Euro in six months. That was far too little.
When I received the first promotional email about the Experience Product Masterclass, I was immediately interested. But to spend another 2000 dollars when faced with my strained financial situation? Wouldn't that be crazy? After much deliberation, I decided to enroll in the Masterclass.
One crucial thing became immediately clear to me during the first lessons: When I propose a mission to my clients to help them achieve their goals, they want me to help them - and they book my service.
This was already the turning point. With the clarity gained in EPM, I acquired four customers for my 1:1 Done-With-You product ""Winning Dream-Customers With Storytelling"" from November 2019 to January 2020 - with an order volume of 10,430 Euros (that's about 11,000 USD). And this only with the Chatterbox-Campaign.
Well, I even exceeded my stretch goal for EPM of 10,000 USD! That’s encouraging and gives me energy!
By the way, I even turned down a prospect who wanted to pay me another 2000 Euros, because he seemed to be a “difficult customer”.
Now the next step is to further standardize my service and offer it as a 1:few product. What is really important for me is that I have now achieved “proof of concept” status. I now know what to do next.
Marisa, THANKS A LOT for your exceptional work!!
What is your biggest takeaway from EPM?
Understanding how a mission supports motivation and helps to sell a service
How did EPM help you become successful?
Through clear ideas tha guided my thinking and digestable content
How has EPM and your success impacted your life?
There are new options for my business now. And I know what to do next.
What has been the biggest change in your business?
What are you most excited about moving forward with your Experience Product?
Is there anything else you would like to add?