Your Mission Accomplished Story
I decided I wanted to experiencify my current core offerings in Wings to Soar Online Academy to better serve my niche of dyslexic students. I chose to focus most of my efforts on this round through experiencification on my assessment to enrollment process which serves all parts of what the student might enroll in with our online school. I have a number of additional ideas about how to experiencify the rest of the client experience once they are enrolled that I will gradually implement over the next 6 months.
My biggest result is that my January 2020 revenue is 4.5x my revenue last January! I have already enrolled $16,467 so I've surpassed my $10K target. I've still got 11 students who will be finishing up our 2-week Jump Start on February 7 and I expect many of those will enroll at some level whether it is the Brain Boost Breakthrough or my Path to Success Personalized Learning Plans which was my dual-focus in experiecifying in this course. So, I may still hit my $25K stretch goal.
Marissa and Coach Jennifer helped me to embrace new higher pricing for my offerings that are actually double what I had been charging for my core Path to Success Personalized Path to Success offerings and 25% higher for my high end Brain Boost Breakthrough.
I focused mostly on upleveling my higher end offer which now has a new name: Brain Boost Breakthrough Dyslexia Intensive Intervention. The process of creating this helped me shift my thinking to seeing it as an offering that will serve more of my prospective clients than I had previously considered so I'm offering it to more people and have enrolled more students in this higher end offer than I ever have before. Who knew that actually offering my higher end offer to more of my prospective clients and not deciding for them that it wasn't a fit would result in more of them enrolling?
I chose to focus on re-targeting the 550 leads who had previously filled out my assessment request form through emails. I also offered a series of 6 workshop/webinars to build the know/like/trust factor with these prospective clients, newly enrolled clients, and the rest of my 150 enrolled clients experiencifying the experience of greater interaction with me for all of the people at whichever stage of the client journey they are on. "
What is your biggest takeaway from EPM?
opening the world of possibilities of how I can bring in greater experiencification into my student's and parent's experience
How did EPM help you become successful?
EPM has helped me have the confidence to charge more for my services
How has EPM and your success impacted your life?
I'm able to pay for the website upgrade I just recently had done and some additional professional development I had already committed to. The increased cash flow also helped me to take the abundance level action of signing up for Next Level Mentorship to help me solidify my foundations and uplevel my whole business this year.
What has been the biggest change in your business?
In the process of preparing for my launch I started using HubSpot for sending easy to create/nice looking emails and better tracking and customizing my communication along the prospect to client journey so this system upgrade has been substantial.
What are you most excited about moving forward with your Experience Product?
"I'm excited about helping my new clients experience the transformation for their child with 1-2 years in reading gains and permanent gains in the efficiency of their brain's processing in the next 4 months and for many more for years beyond that.
I'm also excited about continuing to iterate my way to even more awesomeness as I definitely found processes that will need to be reworked in order to be more scalable in the future. I'm also looking forward to experiencifying more of the delivery of the service to the clients over the coming months as well.
I decided I needed to focus this first time through EPM on experiencifying my core offerings. However, I also have a series of whole-person well-being offerings that I am preparing to launch into the world starting in March that I am looking forward to applying what I learned to as well.
I'm excited about exploring Experiencify as a possible tool to help me uplevel my student experience. And I'm excited about seeing how Heroic can help me in launching the whole-person well-being arm of my business.
Is there anything else you would like to add?
Looking foward to Message to Money as well as the rest of the year of Next Level Mentorship. My dad and my best friend will be coming to Message to Money with me, all VIP!