I was exhausted from being on a marketing treadmill even though the people who do my programs were gaining great insights and achieving transformations. I joined EPM and learned about shifting my marketing language to selling what people want, not what they need, in their language, not what I want them to know. I applied this in my MVP and noticed how excited people got. I have sold the MVP to 3 people so far but I can also see how I can shift the marketing language in my existing program.