Just want to say that I've been a long time lurker of liveyourmessage and this has got to be the BEST thing I've ever seen from you guys! We do food tours to India and while the tours are fun and exciting it got me thinking about the EXPERIENCE we give through our emails and website etc. which is kind of boring.
To cut a long story short, I re-wrote an email this morning to a few customers who I thought were keen but not convinced about travelling with us but this time cut down the text and tried to capture the fun and exciting Indian experience and make the email part of that.
Well, I have just received a reply from one couple who I thought were travelling on their own but it turns out they were making plans for a small group of friends who often travel together and while they can't join us in February, they now want to book in to our Oct-Nov 2017 tour which I haven't even been released yet - that's 8 people paying just under $4,000 per person. A very welcome $30,000.
So, even though I don't sell an information product which seems to be your target market, I realise now that I kind of do when I send info about our tours out to people and the big Ah Ha moment came about when I acknowledged that our marketing doesn't even begin to reflect the experience we have on tour.