I had one group training product that I made a little money on last year with no support, just relying on my intuition. I was in the middle of running the same program I ran last year but I wasn’t sure where to go with it, how to make it better, or most importantly, what to create next.
Then someone sent me the link to the Experience Product Masterclass sales page. I had never heard of Marisa or Live Your Message, but when she told me my information was worth $0 my eyes just popped out of my head! I was like whaaaat!?
Oh my god she's totally right! So I had to learn what I could offer that WOULD BE worth the money. That was worth not only some money, but enough money to support myself and my family, and that I would be PASSIONATE about offering.
I joined the Experience Product Masterclass even though I couldn't technically afford it (I had also just had a baby!) - because I also knew I couldn't afford NOT to do it. I knew that if I didn't make the leap now, I might be forever banging my head against this question with no solution.
The morning after I joined I woke up to a world of support. There were people in the Facebook group writing every minute with ideas, questions, and feedback for ME. There was a coach assigned to me that I could ask any questions I had.
And then there was Marisa, who is phenomenally talented in what she offers. Plus we got the bonus of Murray who helps with all things copywriting and tech. I still can't really believe just how much support and information I've had in this program and how much I'll continue to have access to going forward, with the Facebook group and the ability to watch all the trainings and Q & A again and again.
I got right to work figuring out my super power, narrowing my niche (holistic fertility), getting really clear about who I wanted to serve (parents-to-be and pregnant moms) and how. I wrote my mission statement, positioned my offering in my mind, took the advice to increase my price point (several times!) and got to work on my marketing. I am now in the midst of running a "give them what they want" and crafting my "perfect email" campaign for the Bija Fertility Program.
My product launches in a couple weeks and I am really optimistic about the success in store there. But what's really amazing to me right now, is that through listening to other EPMers and coaches I was inspired to create 3 1:1 coaching programs. Because I had the experience of writing mission statements, busting out quick and beautiful logos, and pricing programs under my belt already, I was able to create and list these programs on my website in one day.
So when I got a referral from a colleague, I was able to immediately send a potential client to my Ayurveda for Pregnancy coaching program page and sold $1300 in 1:1 coaching the same day! I'm so excited about this success and I know that if it was that easy to sell this program (and by the way, I sold the program to EXACTLY the kind of client I'm fired up about working with) that more successes like this one are coming my way. I expect to reach my stretch goal for the Fertility Program, at least. But I'll post the actuals here!
What is your biggest takeaway from EPM?
This is my second time, and it was totally worth it. I have NOT closed my cart yet, so I may still reach MA, but I'm in the major marketing mind fuck right now and it's excruciating! I hope my message is right, we shall see.
How did EPM help you become successful?
I feel I've gotten all the tools I need to be successful, in every way, honestly. Now it's just a matter of trying it out and iterating.
How has EPM and your success impacted your life?
I will fill this in later, when I see how close to my goals I've actually gotten. Can't count my chickens yet.
What has been the biggest change in your business?
Understanding where to focus my attention for my current stage of business.
What are you most excited about moving forward with your Experience Product?
Not getting excited just yet. Hope I'll get to write here later...it's exciting if I get enough clients to run the program, but not so exciting if I don't, of course.