I really don't remember how I stumbled across Marisa and the Experience Product Mastermind, but somewhere along my Internet travels I saw an ad for her introductory webinar on the class and decided I'd listen in.
And I'm SO glad I did!
I recently graduated from nutrition school and am just launching my practice. I had an idea for a class I wanted to develop and eventually take online, but I had no clue how to do it.
My “plan” was to go all-out and develop beautiful, professionally designed materials then talk to everyone I know and get folks sign up. Yeah! That’ll work. I hope..
After all, if you build it they will come.
Right?
After taking the Experience Product Masterclass I now know what a DISASTER that would have been! I would have spent weeks, even months, developing a class that did not meet the needs of my audience. The likelihood of getting anyone to sign up would have been slim and those who did try it probably would have been disappointed.
And on top of not meeting the needs of my clients, my “guru on the mountain” approach likely would not have resulted in transformed lives.
Now I understand how to create unstoppable momentum in my classes. I understand the importance of developing and reinforcing the Future Self Vision in order to keep clients focused on their goal. I’m making a conscious effort to include constant wins in every class. And I’m incorporating all the other positive escalation techniques into my classes.
So far I’ve only delivered my bonus pre-module and first live class. Before the course even started I received the following note from a participant:
“I received the bonus module and I am working on it. I was surprised at how Activity 2 ‘Your Future Self’ is really helping me to clarify the changes I want to make”
So using the techniques I learned here, lives are already changing and class hasn’t even started!
I have not yet made it to my “Mission Accomplished” goal of $2000, but I did earn $600 by the time the class ended and another $450 about a week later.
I implemented several of Marisa’s marketing strategies and had very good luck with them, given the very tiny reach of a brand-new business:
Emailed my list: I only have 68 subscribers on my list. The first time I emailed about my course I got 1 signup. Industry standard is about 1% if I remember the lesson correctly, so my 1 sign-up is actually above average.
Public Talk: Gave a 1 hour talk at Natural Grocers. Only 6 people attended, but 1 signed up. That's about a 20% conversion. Right about industry average.
I'm posting on Facebook: I'm posting pictures and videos. I even did 2 longer 20 min FB Live broadcasts to my personal page, business page and 2 nutrition group. My first ever FB Live has nearly 300 views since Sat. WOW! I don't even have that many friends/followers so that really surprised me.
Freebie Campaign: All this posting/chatterboxing/emailing I've been doing has resulted in 19 sign-ups for my report. My audience is growing.
Newsletter sign-ups: I haven't been promoting my main business/site, but I had 3 new subscribers this week (normally only 1 every few months)
Web Site Traffic: According to Google Analytics, visitors are staying on my sales page for about 1 minute. That's enough to give it more than just a quick skim so it seems they’re interested in the content.
Thanks to the skills I learned in the Experience Product Mastermind I'm on track to a very successful practice. Even more important, I now have the techniques necessary to truly have an impact on my clients’ health, both through group classes and in private consults.
Thanks, Marisa and team!