"I enrolled in this course because I did not have a clue how to go from a braindump to a purple cow experience in a digital context. I have a lot of experience in giving offline trainings on horribly boring topics, and still I get people enthusiast about the course. But how to do this online, a medium I feel not confident with?
The emphasis of the course was a not enough on this main topic 'experience product' - i handled the whole process from idea to marketing, with only one chapter on experience products itself, in my opinion only scratching the surface of this topic. However, the course itself was also a demonstration of the 10 principles that are to make up the experience product. It was interesting to see this in action, but also to see what can go wrong and how to handle such a situation.
This course is aiming on people who want to get a first success in selling an online course that will have high engagement. If you have a ton of experience in selling, and have already good retention rates, as is true for me, it might be a misfit. But still, from every experience one can learn :-)
What struck me most was the software used, and the 'income story' behind the start of the quest for engaging courses. The software makes the whole investment worthwhile. And the origin story of the company and of the online coach have shown me once more that experiences need to be part of a bigger frame of mind. If not, you end up with low numbers of students for a ton of work. Now, for many who are struggling to make ends meet, that might be a heck of a progress to get 20 to 30 people in at 1000 or 2000K, 3 times a year. But if you have a profitable business already, or seek to have impact, you might need a bigger view than just 'how to market' and still earn only peanuts as a bottom line. It made me think through how to retain high profit margins, and drove me to not trying to sell over two weeks to hit a money goal, but to invest the time to make a game plan that will take what I learned, in and out this course, about experience marketing and experience products.
So the simplicable definition of an experience product is all applicable to this course and what it brought me: ""An experience good is a product or service that is difficult to evaluate in advance in areas such as price and quality. If you sell an experience good, reputation, customer loyalty and word of mouth is extremely valuable as these are the primary things that customers can use to make purchasing decisions."" By adding new elements to the processes I already have in place to assure word of mouth and quality, I'm confident this new part of my business will be as valuable to my costumers as my other products and services are.
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What is your biggest takeaway from EPM?
Study purple cows even more, and put them into a system. The course was no purple cow, it was a braindump. The coaching, the origin story, and the software platform were purple cows. It also tought me that I never want to name a course after 1 chapter, selling a 1:1 concept for total newbees course as also a good fit for advanced entrepreneurs who seek 1:many and giving a guarantee that can not be reached by 95% of who registrants and that makes it impossible to change your mind about taking the course - very bad feeling of being misguided (to put it nicely) 5' after a buying moment is NOT a good start for a positive word of mouth. I appreciate the effort that has been put into the course, and i do see how valuable this all is to 40/60+ first timer women who want to earn a bit on the side - but that wasn't me. Takeaway: make your marketing, product and target audience fit together - even if you attract a different audience than you aimed for.
How did EPM help you become successful?
It has shown me how what is taught is a beginner's flaw, and how a real experience business (for it is one) works differently in many ways from what the curriculum tells.
How has EPM and your success impacted your life?
It took a lot of time to 'learn' about the most basic marketing and course building blocks. However, it gave me an xperiencify experience. That does have the ability to have an impact for my business.
What has been the biggest change in your business?
The biggest change in my business is that I have a clear script to pitch my course to people I meet, and a gameplan to make the course and its marketing work - not by providing a braindump, but by offering the self-discovery experience of 'I can work with numbers and be my own CFO'. And most of all, I am confident I finally have found a plug-and-play platform that will support this experience, while making it easy to build engaging courses - the fast way.
What is now possible for you because of your Experience Product?
A clear game plan for an experienced business.