"I am a doctor who is specializing in obesity and weight loss medicine. I joined EPM to learn how to create and market a small group online weight loss coaching program. I am currently seeing weight loss patients one-on-one at my practice and I wanted to scale this to a 1: few online program.
I learned a lot from EPM about marketing psychology and different methods and how to have a clear goal for your client so that they know what they are working towards, and when they have crossed the finish line.
Where I came unstuck was in my marketing campaign- I was relying heavily on an email campaign that would be sent to the patients of the practice where I am currently working, and when the practice owner refused to send the emails, I essentially lost this avenue of marketing.
I did also do a marketing video that was posted on Facebook and also used paid advertising to promote but did not get any sales out of this.
However, I have learned very valuable real-life lessons from the EPM journey, as well as so much valuable training on crafting a product, marketing and sales."
What is your biggest takeaway from EPM?
Never put all your marketing eggs in one basket.
How did EPM help you become successful?
I have learned a lot about crafting a product with a defined timeline of delivery, mission, and a specific framework that is unique to me.
How has EPM and your success impacted your life?
I feel that I have gained the first skill sets that allow me to translate a vision into a reality.
What has been the biggest change in your business?
I am more focused on crafting a coaching program that incorporates different elements that will not only be helpful but more engaging, for the client. That is, focusing more on what the client needs and wants, rather than what I think they need.
What is now possible for you because of your Experience Product?
I have more ideas around marketing and sales and how to create a new product.