I began my Experience Product Mastermind in the middle of my first online product seed launch. My BreakThrough Circle program trains heart-centered entrepreneurs to nurture breakthroughs in their emotional lives so that they can serve the world in a bigger way. My cart was initially scheduled to close in late Sep, but in order to pay for EPM, I kept my cart open until Oct 3. Yet even with keeping my cart open an extra week, I still had only 4 paying clients totaling $3,889. I was short of my goals and needed to figure out a way to enroll more clients so that I would have good video footage from the course to use for creating the next iteration of my Experience Product. I also needed to earn more revenue to keep my cash flow from drying up before my next launch. I wasn't sure what I needed to do to enroll more clients.
Then in 10X Strategy Module 1, I heard Marisa say that “In 99.99% of the time, Information-based products, programs, and courses don’t take enough time to paint the most detailed picture possible of their customer’s future selves and it’s a big reason why they struggle to enroll people in buying.” I realized that I needed to get clearer on the mission and specificity of my offering. Then Marisa taught us the “Give Them What They want” campaign and the power of asking my clients what they wanted. I took this idea and went back to my prospects who didn’t buy. I gave them a clearer picture of the benefits of the program and also walked them through a baseline data survey that rated the major strategies of the BreakThrough Circle program that they were already using. Scores were very low, as I anticipated. Then I helped them connect the dots to what would be possible for them if they began to consistently use these strategies. This opened their eyes to the future self possibility of joining the program. I enrolled 3 more paying customers for an extra $1,494 (and $149 Superbux) that I would not have earned otherwise. By following up again with my non-buying prospects and employing an adaption of Marisa’s survey-oriented strategy, my post-cart close telephone campaign was a success.
I was busy delivering my 7 week program during EPM and chose not to participate in most of the Experience Points motivational contests, but I did watch most of the live trainings and coaching calls. The Experience Product Masterclass is the most comprehensive course strategy, design, and launch program that I have ever seen. Marisa really has a knack for bringing the teaching down to the very practical level in ways that other teachers I’ve studied with were unable to do. I am re-launching in January and expect to earn $15K-$20K for this second launch. Thank you Marisa and team!