"What will follow is my mission accomplished story resuming my journey pre and during EPM; sorry for the length but in my opinion those parts of the story are necessary in order to understand how I was in a position to go way beyond mission accomplished and hit the $750K mark during my beta launch :
As far as I remember, I always wanted to start an online business and earn a living online, leveraging my skills and my expertise to build an information product business, as it is recommended by must internet gurus out there, even today.
Unfortunately I didn't meet success as promised (I did earn my first dollars, but not the jackpot) ; my spare time outside my day job was spent between attending endless webinars, online courses, inner circles and attempting to create information products.
As a corporate man still in a job I settled to use a pen name in order to not mix between my professional life and my solopreneur life, but the pattern was the same, I was spending months creating products, and when time came to sell them I failed each time; my products got lost in the maelstrom of new information products coming each day from thousands of entrepreneurs.
I did what most people do and so I quitted; I started hustling online promoting other people's products and selling design services to online entrepreneurs, while keeping my day job in the telecommunications industry.
The pay was decent and when you convert that to my local currency it was fantastic. It helped me to pay for an MBA and extras, but as I was moonlighting everyday non stop, so the inevitable happened as I had a burnout and in an overnight I lost my second stream of incomes.
Again I had to rely on my day job income only, but fortunately I got promoted with a higher pay and I got tasked to run the digital division of my company as skills from my moonlighting activities came in handy.
I forgot about moonlighting and I deep dived into my work where I met success earning my company millions in the process. 03 years ago that success started to attract jealousy and envy from my peers and fears from my bosses to be challenged in their leadership.
So I experienced a long downward spiral being dragged into organizational politics while I was fighting for my job; it was like “Game of Thrones” but in a corporate world let's call it “Game of Desks”.
(I wish this section of my story had a happy ending, but if it was the case I would have never joined EPM and shared with you my Mission Accomplished story; I believe what I have experienced is what gave me the strange to undergo my own transformation using EPM)
The constant fighting was affecting my health (diabate, high blood pressure, etc. Fortunately I was supported by my loving Wife and Kids); adding to that the company was having a hard time due to external environmental factors and so the shareholders decided to start a cost reduction program including layoff.
This added to the existing tension as everyone wishing to save his job was lurking toward my portfolio of responsibilities as I was the one who would be spared since digitization was the next place to be and I was tagged as Mr Digital.
Nevertheless, my portfolio dwindled to a fraction of its former glory, and in 2019 as the company was undergoing a massive change in management, I witnessed the down of those who tried to bring me down; few months later the new management decided that it was my turn to leave after 15 years of loyal services, the new boss told me not in those word but almost the same in my ears: “You have been weighed. You have been measured. And you have been found wanting”.
Unlucky for him this time I was prepared, I had the seniority, I had the expertise and most important I had the money (thanks to part of my moonlighting money wisely invested into some online ventures); I simply replied to him that I’ll leave when I’ll receive a proposal including a six figure compensation minimum for all those years spent at their services, and if he wish to add more he can contact my attorney as he will be the one conducting the negotiations with HR.
Fast forward into 2020, the Workers Union stepped in and froze the layoff plan, they managed to get the CEO and some C-Level work permits revoked and kicked out from the country (including the one who tried to fire me without compensation).
Technically speaking I’m still employed but stripped to bare minimum in terms of responsibilities, they left me with only one team and a yearly budget down from $5 million to $0, what else :-)
COVID had sent us working from home, for almost a year now and gave me the opportunity to start my journey and try to make my initial dream of creating a course a reality.
During my early days of attempting to make money I have been initiated by the famous “Ed Dale” in summer 2007 when he was running the “thirty day day challenge”; since then I have enrolled in his “Immediate Edge” and “Stompornet” programs; it was his teaching which allowed me to meet a relative success when I was moonlighting (although he never had a program about creating an online course)
So when I received an email from him saying he is collaborating with a certain Marissa (never heard about her before neither crossed one of her products), I'd better listen and so I clicked out of curiosity and joined her webinar, I got immediately hooked by her energy and her style in delivering the message, she felt genuine a very rare traits in this industry.
I knew she was in launch mode and I was expecting to receive a FOMO offer, and so she did :-)
To be honest I was not looking to join her masterclass but what drove me to join was the email I received from Ed Dale announcing he will be coaching in her program: “You get the most successful business building course ever coached by the most successful coach of business startups on the planet” and so I joined.
I was disappointed because I couldn’t get a spot on Ed pod due to time difference (02AM was too much for my productivity, as I will force my body to jetlag), and I settled on the first pod that fits my schedule (a choice that I will thank GOD 750K time for the remaining of my life)
I have entered EPM with a gazillion ideas and same struggles I have encountered when I was trying to create my own products years before;
As a Polymath I am a master of many trades but as an aspiring course creator it’s difficult for me to focus on one niche or to structure a course and thus I have been in niche purgatory for years bubbelling from one niche to another until I came across Marissa’s XP formula.
Along the program I was able to focus and decide on the niche I wanted to operate in as an authority expert, thanks to the framework I was aligning business ideas and building them like Legos, I knew what needed to be done and what was coming next, in my head a plan was laid for the years to come.
Thanks to the program and the weekly coaching sessions, I was able to create my first product in the Business & Entrepreneurship meganiche (a highly competitive niche), I positioned myself as a Digital Strategist and Course Creator helping Business Coaches, Consultants, Entrepreneurs and Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Email marketing and LinkedIn (added this one after pivoting during a chatterbox session when I was selling my product).
My course outline was coming along nicely, I was lagging behind on some milestones (as you know sometimes life gets in the way), but I was looking forward to catching up on break weeks 2 & 3.
During the break I was hitted by the dreaded Marketing Mindfuck; you know about it, you learn about it, but when it hits you don’t even know you’re in and you could stay in the limbo forever if you don’t receive help.
I was having the imposter syndrome paralysis, disliking the way I speak and sound in English, disliking the way I appear on camera, and I was completely fucked up when it came to market my product.
Thanks to coach Uwe and his wise words I passed through my paralysis and as soon as I stepped in, everything unlocked, and started getting in the place they meant to be. It was like the movie Lucy with Scarlett Johansson when she unlocked her brain power.
I started chatterboxing like a shaolin monk, using all the tricks I learned from EPM , this helped me to pivot my product into a high ticket consulting package for B2B in my industry; keeping the same course content but delivered into 1:1 with a business advisory consulting mission.
We had our coaching session with Uwe on January the 13rd, and by Monday 18th I posted a mission accomplished on the group as I had received purchase orders from three clients at $25k each. By January 20th I was already at $250k in confirmed orders and y the bend of day the 27th I was at $750K and I have stopped taking orders as I reached my 30 clients limit, my schedule is filled for the next seven months, and I have prospects on my waiting lists.
These fantastic results had been made using only a Chatterbox Campaign with no website, no landing page, which in a certain way ashamed me as a techie :-)
Marissa movement had opened the universe for me, that amount of money is insane when you remove 40% taxes, I’ll be left with around 20 years of my current salary (Exactly 23 years and half, not bad for someone who dislikes the way he speak and sound in English, and the way he appears on camera).
I feel more confident and blessed regarding the future, I know when I will reopen enrollment I will hit the $1M mark before the end of the 2021, I look forward to adding more products to my portfolio and develop my brand into a fully fledged information & coaching business.
Thanks to Marissa and thanks to coach Uwe for rescuing me from the Marketing Mindfuck (and thanks Ed Dale for that email) I have nuked the mission accomplished button :-) :-) :-)
PS: for those who think I will resign from my day job after all that money, hell no :-), they still owe me that settlement, it’s no more about the money, it’s about dignity as I would like to leave with honors after 17 years of service.
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