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Cassandra de la Thea's Honest Experience Product Masterclass review

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Cassandra de la Thea

I’ve been a successful solopreneur in the relationship niche running 1-on-1 programs for over 16 years. After having been featured in major media outlets I’ve been in the enviable “Build it and they will come” situation of people coming to me without me looking for them. This comfortable situation however had some serious drawbacks. Firstly my personal time is limited and thus this business model is not scaleable. Secondly I never really had to learn to market my programs (i.e. I have no social media accounts or email lists or have ever advertised anywhere), meaning whilst I made some money I was operating at likely less than 10% of my potential. I wasn’t sure how to move to more leveraged group programs (or how to market them) without losing the secret sauce and impact of my customised 1-on-1 programs. I joined EPM at the end of 2020 and found the missing pieces of the puzzle in experiencification, a strategy that will even improve my highly effective 1on1 programs further. Suddenly here is a way to create effective, engaging, motivating, fun programs that get students taking action by working with the way the brain likes to learn. Genius. Plus everything I could need from messaging to marketing to even tech was covered in a “no stone left unturned” type of program. Marisa’s laser coaching and messaging superpower, the tech fridays which allowed even a tech phobe like me to move forward into the 21st century, the support from my coach and incredible community has all been absolutely invaluable. I saw how effectively experience products get people (=me) motivated to take action. Module by module, I iterated my way to a course I am truly proud of. In the pre-launch phase through simple chatterboxing I sold 4 spots at £1997 (=2700 Dollars) without a sales page, meaning I exceeded my stretch goal of 10000Dollars before even launching to my email list. Through chatterboxing I also found 6 partners who are happy to promote the program to their lists and my main promotional tools (quiz lead magnet leading to webinar leading to sales call) is launching on Valentines day. I’m hoping to get 10-20 women in total onboard with this for my beta program. Not bad for a first ever launch of someone who has never marketed anything and doesn't even sport a linked in account ;-) Thanks Marisa and the whole EPM team. You guys really practice what you preach and your stuff works!