The moment I heard about the Experience Product Masterclass, I knew I had to do it. It was like Marisa was whispering into my ear, through all the marketing she did, this is the future. This is how everything you do from here on out will change.
When I first started, it was my intention to create a one day virtual intensive for physicians who love their job, but are frustrated with the bureaucracy. I had experienced this personally, and had done a lot of work to create a happier, more fulfilling career. And it went along beautifully, I kept up in class, I did all the homework, I outlined and designed and wrote.
And then I got stuck. I couldn't decide on a logo. I spent a week trying to figure it out. This, of course, wasn't really where I was stuck. I was stuck because I had stopped really wanting to do the virtual intensive. I had fallen so in love with the idea of experience products themselves that I began to see that I wanted to do more than just a weekend intensive.
I happened to be talking to a health coach who was putting together a 12 module course for health coaches, to help them understand hormone balance better (a complicated, technical problem). She had just lost her copywriter after 2 modules, and she was looking for someone else to take over. We started talking about ways she could experiencify the course, and she asked me if I would just do it for her - she didn't have time. Next thing I knew, cha-ching, I had a $12,000 contract to complete the course using the experiencify techniques!
And then I was talking to a client I was doing some editing for. He wanted a new platform, a more exciting website, a more interactive marketing process for his work. And he hired me to create it for him, again using the techniques I learned in the EPM. Cha-ching, another $1400!
And lastly, a woman reached out to me after being referred by a previous client to help her with her sales page. Using the incredible copywriting techniques I learned in this course, I negotiated to re-write her entire sales page and her Facebook ads. Cha-ching, another $150!
So, I might still do the Intensive, but I've been a little too busy with these other experience products to get it completely off the ground. There's always January!
So, mission accomplished - in a completely unexpected way!