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Elizabeth Armstrong, PhD

2020 • Green Money Spirit
"Now it is possible for my business to thrive allowing me to serve others with my expertise."

As a single parent, high school drops out I was functionally illiterate when I entered higher education. My Ph.D. set me up to communicate from a scientific arena. My communication skills hindered my Entrepreneur journey since the language was science jargon. Seven years and over $5,000 in investments left me very unfulfilled and struggling to keep my business open. Fortuitously, Marisa Murgatroyd entered my life. Her compassion and ability to provide the business language and strategies has allowed me to create my first viable program. Her generosity with content and genius has ignited my success and breakthroughs to thrive.

What specifically did you do to experiencify your program? Give us an example of a core experience you implemented in your product.
I took the time to listen to my clients and use their language. In addition, I used words that created experiential feelings.


What is your biggest takeaway from EPM?
Marisa Murgatroyd and her team are very compassionate and have a desire to see me succeed in my business. The program gaming strategy kept me engaged and moving forward.

How has EPM and your success impacted your life?
My confidence is strong, I am converting clients, and I am able to serve others to market their businesses.

What has been the biggest change in your business?
I had not been able to connect with my clients due to a lack of customer benefit language skills so no one was signing up to work with me.

What is now possible for you because of your Experience Product?
Now it is possible for my business to thrive allowing me to serve others with my expertise.