"The combination of marketing strategies that I learned allow me to obtain a project for 65k, that includes a 1:1 mentoring of the HRD in the organization while supporting the organization as they prepare and navigate through the change.""I have been consulting on Organizational Transformation through my own company for 2 years now (following a 25 years experience in this domain as an in-house expert within MNCs), and I had been focusing on Small enterprises. It has been difficult to gain traction and COVID has definitely not helped as many of my projects got canceled in 2020.
I decided to join EPM to refine my niche and develop a program that I can offer as a lower price point to get my foot in the door. Very early in the program I refined my niche and decided to focus on medium enterprises needing to undergo a transformation.
EPM has allowed me to identify a more appropriate niche and also how to reach out to them with a promise that is clear and to which they can relate. Through EPM I was able to learn different approaches to finding prospects and getting them to want to work with my company.
The combination of marketing strategies that I learned allow me to obtain a project for 65k, that includes a 1:1 mentoring of the HRD in the organization while supporting the organization as they prepare and navigate through the change."
What specifically did you do to experiencify your program? Give us an example of a core experience you implemented in your product.
"I will be starting with a pilot program where I will help participants establish their own clear (SMART) minimum, target, and stretch goals before they start the experience.
My approach is to start with a pilot session to be able to adapt the content and delivery to what participants need and be able to offer the best product possible that responds to their real needs.
The whole program will include recognizing milestone achievements, making sure that I keep the momentum from the time the participants buy the product until the content and delivery starts, create a community so that participants can learn with and from each other, and be accountable to each other as they advance through the experience and, last but not all, making sure that I anticipate challenges that participants will face through the process to be there and support them as they move past these towards mission accomplished.
I have also decided to use Xperiencify as the LMS for my programs once I go through the pilot. Given that my pilot will be part of a larger project with one organization, I will do two pilots before moving to the final design of my experience product. "
What is your biggest takeaway from EPM?
"I have learnt also from my cohort and coach, networked a lot, and found out a huge amount of tools and tactics to overcome "death by technology" as you are getting started with program creation. This has been a TOP-NOTCH experience for me and I highly recommend it to anyone who wants to take their business to the next level.
How has EPM and your success impacted your life?
"EPM is a unique program. I have participated in several other programs in the past and I never was as engaged and committed as with EPM. I have participated in all of the live sessions, do all of the self-learning and homework (and trust me! there is a lot to do in EPM), and all of this after completing my daily job.
However, I believe that this is what has allowed me to understand how to create programs that get my participants feeling the same way I have been feeling for the past 12 weeks. "
What has been the biggest change in your business?
"Not only have I obtained and kicked-off a new great project in 2021, but I am now:
- clearer on my niche and how to explain the transformation that businesses go through by working with me,
- able to include compelling experiences that engage people in the process
- and started on my path to offering new experience programs that will help me upskill Human Resources teams as they lead organizational change initiatives within their organizations."