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Fiona Craig

2020 • The Boardroom Mastermind Group
" Followed the process and as a result, I hit a mission accomplished a couple of months before the deadline."

Before joining EPM I'd had the worst year in business ever. Thanks to COVID almost 90% of my revenue disappeared overnight. I knew I needed to change my model dramatically, but I had tried online courses before and although I had sold a few, I had never made the revenue I hoped for. I joined the Experience Product Masterclass after watching the webinars, as I was so impressed with Marisa's model and delivery and the results her students got. What I learned is that I had been cramming WAY too much into my programs, trying to deliver everything I knew - and as a result, I was completely overwhelming my clients! I was also guilty of buying courses like EPM and then not following through. So this time I did it differently. I took my time - watched each video, implemented. Asked for help in the coaching. Followed the process and as a result, I hit a mission accomplished a couple of months before the deadline. I have two price points $1495 and $2495 for those who want additional coaching. I have sold 6 at the lower and 3 at the higher price point using the webinar and fast freebie campaign. I haven't even started chatterboxing yet!

What is your biggest takeaway from EPM?
Break everything down, then break it down some more.

How has EPM and your success impacted your life?
I feel so confident now that I have a product that my market wants and that I can deliver it in a way that means that will transform them.


What has been the biggest change in your business?
I feel I have a toolkit of marketing strategies I can use at any time.

What is now possible for you because of your Experience Product?
I now have a 6-month mastermind and marketing strategies to continue to fill it - I feel less worried about marketing to my niche because I know I have an offer they love.