EPM has been a great experience. Marisa's concept is better than any other course or masterclass in which I've participated on behalf of getting Untapped launched. The 1:1 attention of Coach Debra and the sharing of ideas within our group has been exceptional –– well beyond what others offer. The weekly trainings from Marisa are thorough and thoughtful, never rushed or an afterthought. She's brilliant. Same for Debra. To watch both Marisa and Debra provide their expertise in real-time is a treat and a level of service I never would have expected. You could pay an agency tens of thousands of dollars for what they share in an hour or two.
In addition, the weekly transcripts and worksheets were extremely helpful for review and study... and the lifetime access is VERY appreciated.
That being said, even though I took all required trainings as well as some extra trainings... and we at Untapped developed 3 EPM-suggested campaigns complete with all components recommended for each (all submitted per the Milestones deadline)... and created both a landing page and free offer... plus social media posts, etc... we at Untapped have not and will not be anywhere close to reaching our $2000 goal.
I'm not sure why our financial results have been so disappointing. It could be that our product is not something people want or perceive as a need to have right now. (See below for what I feel has had a major impact as I've chatted with people.) It could be that our mission and vision did not resonate. I'm willing to keep at it, but not sure if our next step is to refine our product and mission, switch gears altogether, or step back and rethink things for a few months before investing any additional time and money into this initiative. It will be up to Untapped's CEO, John Lame, to make that decision.
What is your biggest takeaway from EPM?
Test your product idea first. Market it second. Test it again and test it again to iterate your way to success!
How did EPM help you become successful?
EPM has taught us boatloads about the world of successful online businesses. What it takes across all aspects–– from mindset, to time and effort needed to build and launch the business, to the various components to be considered and developed, to having a great idea that resonates with your audience, to the sequence of steps to follow, and to the tenacity required to #keep pedaling when you feel the forces are against you.
How has EPM and your success impacted your life?
My skills and knowledge regarding the successful development and launch of an online business have greatly improved. Same for being able to speak, act and make decisions with confidence regarding online content strategy and development. Marisa's honesty and transparency in sharing the commitment required for success, as well as stories of her own trials, tribulations and failures have helped prepare all of her students for the realities ahead vs. falsely sugarcoating things.
What has been the biggest change in your business?
The pandemic has had a major impact on what matters most to our prospects. Before the pandemic, there were more jobs than people to fill them and the opportunities to build real wealth were more abundant and perceived as being possible by a larger swath of the population. Since the pandemic, with job losses and furloughs, businesses closing, corporate cutbacks, lockdowns, illness, and a general sense of fear and angst, people's priorities have shifted. Since March of 2020, people have become far more concerned with having a job, and job and income security vs. building wealth.
What is now possible for you because of your Experience Product?
Tough to answer this question as I'm not sure what the future will bring or my role (or not) based on our inability to drive revenue.