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Cassandra de la Thea

2020 • Dating like a Goddess

EPM is truly the real deal. From helping me clarify my nieche and product to getting me to zoom into my best audience and crafting a mission statement that acts as my best sales copy, EPM has left no stone unturned. As a total tech phobe, some of the marketing campaigns seemed like a real challenge with a lot of tech to learn. However, the information given was simple and the tech implementation calls were invaluable. I kept it simple and sold mainly through chatterbox and a super simple referral process, where some of the single women I knew well wanted to do my program but couldn’t afford it. So I offered them the opportunity to get their seat for free if they brought me 3 people each (or 33% off for each person they bring). So they basically brought me warm leads and posted my lead magnet/webinar etc to their lists and facebook groups etc. I’m still in the middle of my launch just about to go out with a bigger email campaign to my list of 2000 women and having 6 ambassadors who will promote me. So I’m hoping to get to 10-20 course participants by end of my open cart (the week after valentines day, which is the day of my biggest webinar for my dating related launch).

I absolutely couldnt have done this without Marisa’s insights and my course idea was actually inspired by some comments from my coach and pod, leading to many pivots on course duration, focus, price point and messaging. This incredible process has made me a better teacher, entrepreneur, course creator and person, plus it pushed me to design a course to help women find their soulmates, which I used to find my own incredible soulmate worthy man. So not only have I hit my mission accomplished and stretch goal, I also have used my program to find the man who looks like he actually could be the love of my life. Thanks!!!