Your Mission Accomplished Story
I am the founder and CEO of VitaliTi Wellness a very popular local health and wellness company that specializes in making weight loss inevitable for women who have been on the weight loss roller coaster so they can get on the road to their optimal weight. Prior to joining EPM, we specialized in short duration nutritional weight loss cleanses - two week, three week, and four-week programs. The problem was despite a 6-month Mastery program which was an all-inclusive pass, it felt like I was constantly having to market something. I would breathe and rest for a minute during delivery and then have to get right back on the marketing roller coaster. (My clients were trying to get off the weight loss roller coaster and I was trying to get off the marketing roller coaster.) I have been in business for over 15 years and although I have wonderful clients and tons of referrals, I have never made it over the $150,000 revenue number as a solopreneur and I disliked having partners in my business. During EPM, I learned the importance of creating a mission and future self statement and of considering the benefit of each part of my program. Then wrapping all of that together into the marketing and delivery of my product. I also learned how to mine my customers' testimonials for the language for my marketing - what a revelation! Having Coach Debra comment on my milestone document and having the live coaching calls each week was ground breaking for me and provided a new perspective for how to think of and language my programs. EPM was the first time that I learned about creating a campaign stack and although it was very challenging, I had the blueprint for how to link several marketing campaigns together. This was the best I have ever done in online marketing as previously I have relied on word of mouth and my in-person classes to market my classes. I started EPM one month into the Covid-19 quarantine and I no longer had my usual ways of marketing and was very focused on taking my marketing and my business virtual. This class has an outstanding curriculum and support structure to take you through the step by step process that got me to understanding that I could take my programs and my whole business virtually. I made $3,845 on my launch during EPM of the Keto Cleanse and also gained a new perspective on my whole business. I got so inspired by EPM that I decided to join the year-long Next Level Mentorship before EPM even ended because I wanted to apply the process of EPM to my whole business. I highly recommend this course to any entrepreneur.
What is your biggest takeaway from EPM?
The importance of creating a mission and future self and benefits of each part of the program and then wrapping the marketing and the delivery around it.
How did EPM help you become successful?
It gave me goals, structure and coaching to follow a proven methodology to market and launch my class.
How has EPM and your success impacted your life?
I now feel like I have a new way to think about my business and it prompted me to want to look at the rest of my business through the same lense.
What has been the biggest change in your business?
Always being stuck on the marketing treadmill. I was constantly having to market the next program.
What are you most excited about moving forward with your Experience Product?
Changing the structure of my whole business based on what I learned.
Is there anything else you would like to add?
I decided to join NLM before EPM ended because I started to want to apply EPM to every offer in my business and began to ask questions outside the scope of EPM. Also, I just looked back at my stretch goal for EPM: it was $3,940 and I made $3,845. That is freakin' amazing how close those numbers are. (My Minimum was $2,561 and my Target: was: $2955.)