"I reached EPM's "mission accomplished" goal (earn at least $1997 during the program) with the first person I talked to..."I found out that people were purchasing my "Transform Your Money Story" self-study course -- and then they weren't doing it! This really bothered me. I was not OK with taking their money (especially when they clearly had issues with money!) while they didn't get the transformation they paid for. I wasn't sure what to do to help them consume the course they'd purchased. There had to be a better way...
Then I saw Marisa's Experience Product Masterclass. I knew her approach would solve my problem, and ensure that all of my students could be successful. So I signed up.
What I actually did during EPM was design a whole new course, "From Playing Small to Answering the Call," which compliments Transform Your Money Story and my other programs.
The mission of From Playing Small to Answering the Call is to "unleash your confidence and clarity about your purposeful work, create an offering that is truly inspired, and follow a very clear, simple pathway to wonderful clients and earning more than ever before — in 90 days or less."
I reached EPM's "mission accomplished" goal (earn at least $1997 during the program) with the first person I talked to about Answer the Call, when an old friend signed up and paid the $2500 tuition in full. (Actually a wealthy friend paid for her; she couldn't afford it on her own.)
Then a former client signed up, with a creative variation on the $3000 payment plan: after her downpayment, she's paying me a percentage of her earnings until she's paid up. As I talked to more people, I started to realize that the Lights who really want and need my program simply cannot pay what I was charging... much less the $5000 I planned to charge eventually.
So I stopped. I stopped marketing and trying to enroll people, and instead got quiet, waiting for clarity about how to proceed. What came really surprised me: realized that I need to change my whole biz model of only having high ticket offerings and working with a small number of people.
I can't fulfill my soul purpose mission that way! If I'm going to light up the Lights, heal the Healers and serve the Servants around the world -- especially millenials -- my work has to reach many more people. And that means it has to be quite affordable!
So I'm taking care of the two people who enrolled in my program by working with them 1:1. Then I'm going to dramatically lower the prices on all my group programs, and market them in some new ways to reach a much wider audience.
A wise friend helped me uncover the big vision for my biz in this new model: Take all 4 courses I've developed and offer them as 'experiencified' programs over the course of this year. 3. Make it easy, and host each one in a private Facebook group with all the videos and materials right there in units. (Three of them are courses I've already taught & recorded; the last one -- the new one, Answer the Call -- will be recorded live.)
Add some tweaks to enhance 'experiencification', and weekly Facebook Lives for coaching and feedback to supplement the recordings and materials... Turns out all 4 course flow into each other: it's an epic journey of awakening, healing and transformation!
Next year I'll do the same thing, plus add in my Soul Alignment System trainings for guaranteed transformation (3 levels, including certification) -- a natural next step after Answer the Call. And I'll always work with a few private VIP clients... Then just keep doing all that... I'm very excited about this new clarity!