"I was completely struggling to understand my own message, which is a crippling place to be - not even able to describe what you are trying to tell people. EPM helped me break down the walls that were blocking that message, everything finally clicked!"Before EPM, I was in the first weeks of trying to launch my program. I had pieced together a few parts of the program I had figured out after going through a couple of other programs. I was building a course platform in Thinkific, email automation with mailchimp - that was going poorly, screen recording with zoom, and had tried a few days of Facebook ads - at this point I had made it further than ever before anyhow.
But, my big struggle, what none of the courses I had taken before were able to help me understand, was my messaging - only the most important part of the entire business!!! I knew I was struggling with it, trying to figure it out standing at the bus stop with my kids, in the car on my way to work, just about everywhere, and nothing was really clicking.
I wasn't happy with my course title, I couldn't figure out how to connect with my core audience, and worse, I couldn't even spontaneously talk about my program in an authentic way because the words just weren't there. Then, one of those other programs I took sent an email about EPM.
Having been through 3-4 other programs in the last 18 months that didn't me find what I needed to build this dream, I only half-heartedly signed up to watch the first video, I was really not in a place to take another program only to be disappointed again. So I watched the video.
It was impressive, Marisa said everything I needed to hear, but I thought, nope it's too good to be true, she knows what to say to get me to buy in, but it will be another disappointment.
But, there was something in it that kept me coming back. So eventually I watched the second video, and the third, but I wasn't completely sold and was really scared of being disappointed again.
But, I was still intrigued by her message. So I dug into the testimonials, and there was one in particular that pushed me from fear into consideration, that maybe this would be the real deal.
So I attended the final sales webinar, already knowing I was going to hit buy. I listened to the stories of previous students and what I heard from everyone in the course that was so different than any other course I have taken was authenticity and achievable goals.
She wasn't talking about growing an overnight 6-figure business, it was $2,000, I thought, I can do that, I can make $2,000 from this business. It suddenly felt like I went from being caught in the marketing wheel of make it big or don't make it at all, to something I could achieve, maybe this dream was possible. So I hit buy, and everything changed to blue skies…
Over the course of the program, I have so many more pieces in place than I ever thought possible - a sales page, thanks to Heroic, an automated sales email sequence (never made it that far before), course videos that are so much more fun and engaging than my previous version, and it has become so easy to talk about my program because most importantly - I found my message!!.
Finding my message has changed everything about my course, and getting to that point was in no doubt a combination of Marisa's genius, my pod coach - coach Uwe, and the whole community in the Facebook group. Every piece of what has been built in EPM is intentional and happens exactly at the right time.
I still have more to grow, but my path to success is certain now and with that I can finally help to be the change in the world I have been trying to be, thanks to the whole tribe who stands behind me! Amazing journey, I am so thankful I said yes!! I really think I would have given up by now without you. To the amazing team at LYM, thank you eternally! I look forward to continuing to grow my business with the team at my side.
What is your biggest takeaway from EPM?
Messaging, messaging, messaging...getting clear on my messaging was the key to making everything start working!
How did EPM help you become successful?
Through the words of Marisa, the help of my coach - coach Uwe, and the active use of the facebook group, I was able to nail my messaging, program name and now everything just flows easily - emails - no problem, website copy - done, all so fast and natural!
How has EPM and your success impacted your life?
The success of this program and the bigger company I have envisioned is now becoming reality!
What has been the biggest change in your business?
I was completely struggling to understand my own message, which is a crippling place to be - not even able to describe what you are trying to tell people. EPM helped me break down the walls that were blocking that message, I don't exactly how, it just happened while listening to the modules one day - everything finally clicked, and now there is no turning back!
What are you most excited about moving forward with your Experience Product?
Sharing it with the world. With the new messaging, that led to a new and improved framework, I am discovering how much this course can improve the birth experience for expectant parents, even more than I anticipated before EPM.