Your Graduation Story
I completed all of the modules, participated in all except one of my Wisdom Wednesday Calls, and 90% of Marisa's Monday laser coaching. It was a comprehensive and demanding experience and after a few weeks in, I realized that my primary avatar works in corporate America and expects to receive most of their training through their organizations where they work. As an executive and leadership coach, my current clients are all mid to senior level executives who work in various types of industries. I then developed a secondary avatar (HR VPs/Directors and senior leaders in financial services and retail & wholesale who are employed in companies. Therefore, my marketing shifted from online to in person or phone. My coach, Don Crowther, agreed with my approach after my survey results showed that most of my avatars do not go on FB and are not actively looking for external leadership courses. He reminded me that it would take longer to build a following since I would be selling licenses to companies or presenting in person in workshops. It was a huge shift from what I had originally planned. After using Chatterbox campaigns and The Start With an Experience campaign, I did get some engagement, although no purchases of my experience product yet. I do have an opportunity to run my experience product through a Beta test with a group of mid-level executives in a not for profit and the senior leader has agreed to pay $2,000 for the product. This will allow me to work out the kinks and get some testimonials. When I receive the payment, I will then declare Mission Accomplished, although this is a far cry from where I want to be. It is a great outcome, though, since I learned a tremendous amount about how to best market and "experiencify" my products, now and in the future. The sideways coaching was invaluable.
What is your biggest takeaway from EPM?
So many - the most powerful is you don't have to be perfect or have a perfect product, just get your work out there!!
How did EPM help you become successful?
Gave me more discipline to get it all done and tackle the technology, with assistance
How has EPM and your success impacted your life?
I am bullish that I will change my lifestyle and have my picket fence. I will do this!
What has been the biggest change in your business?
The shift to marketing to corporations instead of to individuals.
What are you most excited about moving forward with your Experience Product?
The extensive possibilities for my life's work, and the ability to get my work out by moving from 1:1 to 1:Many.