Your Graduation Story
When I came across the Experience Product Masterclass, I was doing 1:1 hourly sessions with clients and my only reach to new clients was word of mouth. While word of mouth is great and often brings the right kind of clients, it’s also a slow process, and I knew I had to do something about my marketing, and about the kind of services I offer --- but I had no idea how to do that.
I’d tried a few other online courses on marketing, and online program creation, but I always got stuck somewhere, quite as confused as I’d been to begin with, and I didn’t finish most of them.
When I came across Marisa and EPM, I realized that I’d actually taken part in a program that had elements of experiencification, and that that had been the only online program that I’d finished. Experiencification works – I’d experienced it myself. I knew I had to give EPM a go – and boy, am I glad I did!
I’d wanted to create an online program for three years, but didn’t know how to go about it, or even where to begin. It was overwhelming – the idea aspect, the creation aspect, the tech aspect, the delivery aspect – and let’s not even talk about the marketing aspect of it all.
I felt that EPM would help with every aspect of this, and I was right. Within 7 weeks, I created my product idea, an online training program, named it, niched it, worked out how to deliver it – both in terms of content and technology – and it wasn’t even hard.
It involved work, and a bit of blood, sweat and tears at times, but it wasn’t really difficult. I never thought I wouldn’t be able to do it, and just kept going, following Marisa’s lead one step at a time. All the excellent coaching by Marisa and her team made the going not only possible but even easy at times.
Bit by bit, my program unfolded, and so did the marketing plan… Marketing – that ominous, daunting thing I knew I had to deal with, without any idea of how, and feeling really awkward about it. Now, I know what to do, and how, (and why!), and the wow that that invokes in me is difficult to explain. I can do this. I’m doing it!
Because of other elements in my life that had been scheduled before I signed up for EPM, I won’t launch for another couple of months, but I’m not freaked out or confused about launching anymore. Instead, I know what to do and have the how in place. Instead of fear-inducing, it’s possible and even a little exciting.
I now know how to go about selling and delivering this program, and I know how to create, sell and deliver any other future program. I’ve gained confidence in myself, my program, and my business, and in that sense, I’m a totally different person than I was in October when I signed up! It was the best thing I could do, and I’m glad I followed my instinct. EPM delivers ten times over!
What is your biggest takeaway from EPM?
There are several big takeaways, but if I have to choose one, I think it's this: Through the trainings and assignments, and through the coaching (especially the side-along coaching), I realized how much I know about my topic and about how I would like to teach it. I was surprised by that - I'd always felt that I didn't know enough, that I didn't know how to turn it into a program or how to talk about it - and it turned out that that was SO far from the truth. This was so reassuring and such an incredible boost of confidence! I know my topic! I know how to package it. I know how I want to teach it, and I believe it's a better way than I learned it. I got away with the deep-rooted sense of "I've got this!" - and that's worth gold!!!
How did EPM help you become successful?
I've wanted to create a face reading program for the last three years, but I didn't how or even where to start. Thanks to EPM, the breaking the process down into small steps and having coaching and guidance along the way, I could just take this journey one step at a time without getting stuck. I can't quite believe it, but - apart from the marketing and actual selling bit, that I'm sure, I'll just do step by step, too - here I am, and my program is ready to be delivered and I feel confident about it, confident about being able to create it bit by bit as I go along. That's a huge success, considering where I started out!
How has EPM and your success impacted your life?
I've gained enormous confidence in my ability to do this - to create a program, to sell it and to deliver it. I know how to do this. I've got this. I know how to create, sell and deliver this program, and I know how to create, sell and deliver any future program... and I have lots of ideas of where to go after the first. EPM brought me from insecurity and confusion to confidence and purposefulness.
What has been the biggest change in your business?
I am my business, and the biggest change is in me - I believe now that I can do this. ... And on a more practical level I'd say this: Even though I still have a bit of road to travel, I've taken the step from working 1:1 and selling my service by the hour, to creating packages and group programs instead.
What are you most excited about moving forward with your Experience Product?
Considering where I am, I'm most excited about going into the marketing phase, talking to people for real and seeing their responses, iterating my way to finding what people would really like to get out of learning Race Reading. The marketing freaked me out before, and now, I feel just a little trepidation and mostly excitement. Once I've sold my program, I know the delivery will be so much fun, and I'm excited about that, too.