Share your story
I was struggling with clarifying my message to my prospects-- unable to clearly approach new prospects, nor talk with my friends and colleagues easily about what my business focused on and how I could be of help to them or to their friends. When I joined EPM-- for the second time in the Fall of 2025 -- i was much more advanced in my coaching skills and and range of techniques I could offer to my clients. I was not struggling with how I did what I did to create life-changing transformations... That was the easy part. The hard part for me at that time was narrowing down "who" I wanted to serve and what specific outcome I could promise with my coaching.
I recall that during my first time through EPM in 2021, I did not fully grasp the immense benefits for my clients of incorporating the Experience Product Mindset into all my offerings-- even my 1 to 1 coaching. I saw it more as a way to increase completion rates on my courses-- Now I appreciate the range of psychological benefits for my clients, in terms of "feel good" reinforcements of the transformational work we are doing together-- and in terms of acknowledging and celebrating their progress.
So now-- I confidently incorporate these brilliant Experience Product Mindset elements into all of the ways i approach my 1 to 1 coaching and all my plans for my future small group programs and courses.
The EPM Sprint of 12 weeks of clarifying videos and trainings -- along with the many hours of live coaching is second to none -- especially in terms of support and coaching! It was so valuable in transforming my fear of "getting the marketing right" into "playing with the messaging" through intuitive and well-reasoned outcomes-- focused on providing clear problems that transform into solutions for my clients. Sometimes, you can't see what you can't see-- because your are just too close-- or you've been swirling around the ideas way too long-- like I had.
Now I have an audience that I can not only articulate easily, but also reach easily, and converse with easily. And most importantly, it's not just me who is clear about who my audience is... My friends and colleagues recognize whether a referral that have is in my target audience-- and My clients know whether I'm speaking to them. they recognize themselves in the problems they have and they desire the resolution i can provide.
What's been the biggest change in your business?
The ease with which i now approach my messaging and promotional activities.
How has EPM and your success impacted your life?
I feel eager and ready to engage more in the activity of making offers to clients.
What's your biggest takeaway from EPM?
That i have made much of this messaging way too hard, by not asking for support earlier.
What's now possible for you because of your Experience Product?
My business feels sustainable -- even if i have many more financial benchmarks to reach to make it way more profitable!