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Mike McMain

2025

Share your story
I was struggling with how to take my existing membership roadmap, which works well over 12 months, and turn it into a high-impact 12-week course that could introduce new people to the membership with real momentum. I joined Experience Product Masterclass, and that’s when I learned a step-by-step framework for transforming a program into an experience-based course designed for implementation and measurable progress. I took action by building the 2nd Half Heroes Activation Experience around weekly training, micro-missions, worksheets, scorekeeping, and a simple Rewrite Your Next Chapter mini-book process. And now I’m already delivering the beta live on Zoom, with engaged long-time members and a new paid participant, gathering feedback each week so the final 12-week experience becomes an even more powerful on-ramp into the membership.


What's been the biggest change in your business?
Based on what i learned in EPM I'm now in process of delivering my MVP as a live beta course creating a new asset for my business that can significantly increase my business revenue and provide a great onboarding experience for my current membership program.

How has EPM and your success impacted your life?
It has increased my confidence in my ability to create a course and effectively market it.

What's your biggest takeaway from EPM?
That experience based learning products are significantly more effective and likely to be completed.


What's now possible for you because of your Experience Product?
Too early to tell other than I now have another key asset to provide my audience in addition to my existing membership program.

Review #3759 - Experience Product Masterclass