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Bill Henry

2025

Share your story
I was struggling with how AI was impacting business executives, particularly in the micro- niche of the golf industry, and needed a solution. I joined EPM, and that’s when I applied an MVP mindset to the challenge. I took action by diligently consuming the training, getting direct coaching, and observing side-door coaching. I ended up playing full out, but did not get any prospective clients to say "Yes" to the offer.


What's been the biggest change in your business?
I have learned that AI is a topic that prospective clients are not willing to engage on their own. They are primarily focused on how AI is permitted to be used (and the risks) in their organizations. AI is currently a tool for Consumer play, but in enterprise organizations it is viewed as a risk and carefully managed in-house.

How has EPM and your success impacted your life?
Have an MVP mindset.


What's your biggest takeaway from EPM?
Iterate to awesome.


What's now possible for you because of your Experience Product?
It is back to the drawing board to find an offer that meets my prospective clients' needs for AI education and engagement.