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Mike Shipstead

2025

Share your story
I was struggling with turning my training dreams into reality. Fifteen years ago I took Jeff Walker's PLF course and briefly met Marissa. I loved being around passionate entrepreneurs, but got bogged down in launch work and never made a dollar. I went back to technical training at a non-profit, but felt constrained and knew my students needed more.

When I saw Marissa on YouTube years later, I joined EPM. She wasn't just another course creator—she was someone I'd actually met who'd broken through the same barriers that had stopped me. I quickly discovered the support system and frameworks I'd been missing.

I took action by implementing the Chatterbox Campaign with my network of 300+ former students. Through authentic conversations, I validated that my target market genuinely wants what I'm offering. The barriers weren't value or price—just scheduling, which I can accommodate.

My first cohort launches next month. After years of watching students struggle to find experience on their own, I can finally guide them through it—with collaboration, challenge, and structured support. This is what they've always needed to prove they can do the job.

What's been the biggest change in your business?
Turning ideas into a training product.

How has EPM and your success impacted your life?
I didn't know if I could do this on my own. But now (with the help of EPM and AI) I know I can.

What's your biggest takeaway from EPM?
The mindset and confidence to iterate to awesome.

What's now possible for you because of your Experience Product?
Freedom to live as I wish, and create solutions that solve problem of my target market.

Review #3647 - Experience Product Masterclass