Share your story
Before joining EPM, I was struggling with burnout, long-standing perfectionism, and a growing sense of frustration in my therapeutic work. After 25 years of primarily delivering one-to-one support, alongside writing and lecturing on eating disorders and recovery, my work had begun to feel stale to me — not to my clients, but to me. I felt stuck, wanting to create meaningful online group experiences while repeatedly telling myself it wasn’t the right time. I needed accountability and guidance.
Shortly after EPM began, life intensified. My mother received two cancer diagnoses and required surgery, and I became a caregiver for both her and my disabled sister, while continuing to run my private practice and manage a busy Airbnb, six chickens, two dogs, and a cat. The weight of responsibility, combined with my all-or-nothing thinking, threatened not just to stall my progress but to stop me from crossing the finish line altogether.
Despite continuing to engage with the material and “doing the work” in theory, I found myself falling behind the internal expectations I had set for myself. I had assumed I would be at the front of the class, and when that didn’t happen, my old pattern kicked in — under normal circumstances, I would have labelled this as failure. Ironically, this was the very opposite of what building an MVP and embracing progress over perfection requires.
At a crucial moment, I heard from Coach Jack, who led our aptly named #ActionSquad. This became a pivotal turning point. He reminded me that the goal was not to perfect the product, but to bring it into action by crossing the finish line. Supported by Jack and #ActionSquad, I kept moving forward — responding to what was needed in the moment rather than what I thought it should look like.
I ended up launching my course, my enrolment is open, and I have set a clear delivery date in early March for my first cohort. More importantly, I regained my passion for recovery work and now have the confidence to transition my practice toward the group-based, experience-led transformations I have wanted to offer for over 15 years. Crossing the finish line didn’t just result in a product — it resulted in a renewed sense of purpose and possibility.
What's been the biggest change in your business?
The biggest change in my business is me. I now recognise how I can get in my own way — particularly through perfectionism — and I have learned to move forward anyway. That shift has changed how I make decisions, how I launch, and how I allow my work to exist in the world.
How has EPM and your success impacted your life?
I am excited again. After 25 years of working primarily one-to-one — alongside writing and lecturing on eating disorders and recovery — my private practice had begun to drain me. The work mattered, but it had grown repetitive and unsustainable. Creating this course has reconnected me with the depth of passion I have for supporting people to move beyond survival and into full recovery — and to truly believe that it is possible for them. I’m excited to pivot my practice toward more experience-based work that allows that passion to stay alive, for me and for the people I serve.
What's your biggest takeaway from EPM?
#progressnotperfection and #iterateyourwaytoawesome Get out of my own way!
What's now possible for you because of your Experience Product?
For me, the MVP makes it possible to translate decades of one-to-one work into a sustainable group format without diluting the depth or integrity of the work. Most importantly, it has given me the confidence to begin transitioning my private practice to work the way I have envisioned for over 15 years. I had placed roadblocks in my own way — telling myself it wasn’t the right time, when in truth I lacked confidence in starting with an MVP. I believed I needed a jet plane, when what I needed was simply to begin.