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Vivianne W. Israel

2025

Share your story:
I struggled with how to effectively create a practice-development (habit development) course for teachers to provide a powerful tool for them to release the stress from their beyond-challenging workload. Should it be an online course; would it be better as app. I wanted it to be valuable but also fun to enhance the habit/practice formation. Teachers deserve, at least, a bit of fun coming their way each day. I became stuck at to how I would create that. Then I came across Marisa’s Experience Product Masterclass: a step-by-intentionally-crafted-step training on how to build a product or service from idea-to-launch and delivery. And not just another product/service, but an ongoingly engaging experience product/service. Everything was factored in here: brain chemistry, game-design aspects. There was even an amazing gamified platform available you could choose to build it in. This Masterclass ticked all my boxes and many more I hadn’t even thought of. This was exactly what I wanted and needed. I was SO in! Creating this for teachers was not my primary line of business, I’m an author of children’s novels but I wanted to do this for our teachers. I was slower than other business-owner students but kept taking action to worked through the excellently delivered teaching and a ton of coaching. When it came to the sales training I was both reluctant and resistant to it, despite their sincere business as a service oriented teaching. But by the end of our training and just before graduation I had a significant insight regarding my reluctance/resistance to make an offer was actually depriving the teachers of what I wanted them to have. Now I’m excited to actually launch my product and truly share it such that the right people learn of it.

What's been the biggest change in your business?
I mentioned that creating my practice-development product, The Teachers' Stress-Eraser Experience, is not my primary line of business, but one a second of business within my business. It now appears that this product could well outperform my primary line of business; doing so will give me even more creative freedom in my primary line of business. That is quite the surprise.

How has EPM and your success impacted your life?
It now appears that this product, not my primary line of could well outperform my primary line of business; doing so will give me even more creative freedom over the next few years of my primary line of business. That is quite the surprise.

What's your biggest takeaway from EPM?
To build a product/service with an MVP (Minimum Viable Product) mindset. Allowing you to earn as you learn what your customers want most, and as Marisa says, "Iterate you way to awesome." My new mantra.

What's now possible for you because of your Experience Product?
As my Teachers' Stress-Eraser Experience scales up, I will be able to have more freedom in the author side of my business allowing me to build a small efficient business team and have more on-location work for the international settings of my stories.