"Biggest takeaway - how to expertly position my offer with my why. Now every time I open my mouth about my services, I connect with the heart of my potential client first."Before EPM we'd had 4 launches -the first two were exceptional launches based on discovery sessions: 13 participants in each program with a 60% conversion rate - where I spoke with every prospective client personally. It was great, except I was exhausted and bottlnecking our process. Then we had two leveraged launches where I was largely removed from the sales process - and our results were very disappointing. We realized that we needed our message to be alot more clear, relevant and urgent for people to want to work with us, if we weren't going to rely on my charisma. People would tell me, "I'm doing this because of who you are, but I don't really know what I just bought."
Thanks to EPM, I'm communicating to the heart of my potential clients - I know because they're telling me. I'm getting fan mail back every time I send an email to my list and my email open rate has risen from 15% to 28%. Finally my product outcome is a tangeable result my community knows they need and want.
What is your biggest takeaway from EPM?
Biggest takeaway - how to expertly position my offer with my why. Now every time I open my mouth about my services, I connect with the heart of my potential client first.
How did EPM help you become successful?
Clarifying my messaging through EPM has made a major difference in my list responsiveness. My open rate has increased and I am getting consistent fan mail each time I send a message to my list. I've never had responsiveness like this before a launch. I am excited to see the results of this campaign, because my community is hungry for what I'm about to share.
How has EPM and your success impacted your life?
I have much more confidence in my message clarity. For the first time I am so specific when discussing my services that people want to buy what I'm offering, not just because they like me, but because they want the tangible result.
What has been the biggest change in your business?
My email open rate has risen from 15%-21% to 26%-28%. My community is more engaged in the value I'm providing, and they've given me great feedback for my upcoming products.
What are you most excited about moving forward with your Experience Product?
I can't wait to launch this baby next week and see how our event fills.