"EPM has given a solid foundation on what I need to do if I want to create a program that helps others, which I view as a success.
"When I started I only had a vague idea of what I wanted to create - a series of simple exercises that allow people to get out of the stress response and feel confident and in control again. What I found in my research is a more nuanced way of looking at stress and ways that address it at the root cause. How to create this product is very much a work in progress. But after going through E PM I know that it is critical to determine upfront what your potential clients are looking to solve so the product addresses this concern. My first step needs to be connecting with my potential audience to determine what they are looking for. This has been a major shift for me, but I am so grateful to have it laid out so clearly. This course is by far the best I have seen on marketing. Thanks so much so all the great insight. It really is up to me now to make it work for me.
What is your biggest takeaway from EPM?
I learned so much. My entire perspective has changed. I had only a vague idea of what I wanted to create, and in doing research for it I made some dramatic findings. Essentially I am having to go back to the drawing board. My ultimate product will no doubt be better for it. I originally saw my product as solving my issues with stress and I envisioned my consumers as being similar to me. EPM made it clear that you need to get to know your consumers and what they want; you can't just assume that you already know. So I really need to run a Chatterbox campaign. I am not good with social media, so this might take a lot of work for me. My entire thought process has changed and I feel that I have much better potential to create a product that others would be willing to buy. The course was outstanding and I come away with a better idea of what it will take to find success, so thanks for that.
How did EPM help you become successful?
EPM has given a solid foundation on what I need to do if I want to create a program that helps others, which I view as a success.
How has EPM and your success impacted your life?
Success in creating a sellable product would help me improve my financial situation. More importantly, being able to help others achieve their goals would improve my feelings of self worth.
What has been the biggest change in your business?
I have a better idea of what I want my product to address. What I need to do now is figure out how it relates to what consumers are looking for.
What are you most excited about moving forward with your Experience Product?
Creating a truly experiencified product that can help people process stress in a way that will benefit them.