"I know I have a lot of knowledge and expertise in a niche professional area, but my target audience self-identifies as ""broke"" and ""struggling to get work."" So, even though I knew I could help them, I wasn't sure how I could get past these barriers. I learned how to structure a compelling offer, describe it far more effectively, and deliver it with WAY less stress and effort on my part. I took action by diligently following the EPM process and it's wildly successful.
I am SO proud that I stayed focused and diligent; I launched and delivered on time! I didn't allow myself to get distracted by the second version of my experience product, but treating this course like a beta test has allowed me to refine my teaching so that my next iteration will be even more powerful - and I can charge more!"