I was in a multi-year rut, paralyzed by overthinking my marketing messaging, unsure how to communicate about my new women's apparel brand with a patented new system of built-in bust support that optimizes health and wellness. Because it re-imagines bust support and solves multiple problems at the same time, and reframes the whole conversation about how women get dressed, it's revolutionary, and hard to explain since it's so new. I struggled to distill my messaging, getting tongue-tied every time I tried to speak or write about it, because I would try to convey too much information. I joined EPM and it has given me a process and a new perspective on how to Experienciify the customer journey -- especially by using the Future Self vision and creating an e-book with recorded video to surprise and educate women about the ways traditional bras get things wrong and then intrigue them with the ways my innovation changes the game. For the first time since I launched 4 years ago, I feel focused, clear and energized about introducing people to my brand!