"I have built and sold online courses in the past (7 figures in course sales). However I was frustrated with low completion rates. Our refund rates were ok, but we weren't collecting many testimonials, and didn't have a lot of repeat customers. I spent more time on marketing than I did on experience escalation.
When I decided to create a new product I knew I wanted to make it an experience product. I want to measure success by lives impacted not dollars collected. After joining EPM I was able to see how to embed the 10 experience escalation principles into the program, and how to avoid the death spiral with the corresponding 10 anti- experiences.
Within the 12 weeks I was able to launch my first experience product and make our first handful of sales. It feels great knowing these students are going to have the very best chance at success because of the way our new experience product is laid out.
Going through this experience also gave me a front row seat to the way Marisa helps students get results. It is inspiring to watch, and I can't wait to model it. You have made a difference for me... and may never know the ripple effect of the families you will impact through our course material, as our engagement and ""mission accomplished"" stats grow.
Marisa walks the talk, and is a great example of someone who Lives Her Message.
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