“Jim and I launched Wellnesstory two years ago. We wrote a book to establish ourselves in the health and wellness market for aviation executives, that became an international best-seller, but were struggling with actually launching our product. We had so many ideas of what we could do, but coming from the corporate world, we were lost in the perfectionist paradox, and never actually offered any products. We joined EPM in October 2024, and that’s when we truly gained clarity on how to build a viable, experience product with an MVP mindset. We took action by keeping it simple (MVP for the win!) and although, we have not signed up any clients yet, we are thrilled to have gained such clarity of what we offer and all the steps to eventually make our private coaching program a success.”