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Toni Knight

2024

I was really stuck and so frustrated, knowing that I had a good idea and the skill to create a transformation in my clients' lives, but not being able to package and promote it successfully. I joined EPM and learned how to bring clarity to my offer and compelling messaging around it that cut through the barriers to selling the program. I took action on what I'd created by going back to an old client who was again suffering with burnout. She had said no to the program a few weeks back, and I had just left it there. In the meantime, I had taken a holiday that I'd organised many months before knowing about EPM. So I was three weeks behind in the program, but I caught up eventually, and learned about how to Chatterbox. I went back to that client and this time I asked about her concerns. This was something I'd never done before. I realised that she had misunderstood the nature of my program (I haven't used the EPM method), and she quickly said yes to it when I took the opportunity to clarify it. I expect to make more sales now, because I believe I have an awesome program that I can articulate clearly to my potential clients. I'm very excited for the future!