I have struggled to advance my career for decades. Inspired to start offering classes in addition to services, I saw the opportunity EPM offered as a god sent gift. It took me three plans to find the winning EPM product to offer. The first two were not going to fly. Even then, I was very unsure about how to market and find potential students. One of the classes focused on the current status of our businesses. Even though I was in the second stage financially, I knew the first stage was incomplete. I knew my clients (six people who use my services regularly) would not be interested in classes, and my mailing list had less than 150 people subscribed. One of the bonus classes was about gaining new subscribers and using a specific strategy to keep them engaged. I jumped on this. I now have a plan.