"I was constantly getting requests from women who were shifting from a 9-5 career to creating their own passion business. They were struggling to get results from their marketing and branding setup - and they didn't know why - so they didn't know how to fix it. This story of making all the beginner mistakes was being repeated over and over. I knew there was a need for first-time entrepreneurs to see from a ""single lens"" all the options, elements and strategy they needed to be aware to empower their marketing choices and direction.
I knew a creating a course was the way to go - and that I knew a lot about my topic, and nothing about the process to reach my goal (just like my clients!)
I was on the verge of making all the expensive beginner mistakes creating my own course.
The program provided the comprehensive bridge to take me from concept, expert feedback, rethinks, concept testing, launch and sale. "