What is your biggest takeaway from EPM?
Life is changing quickly and so the way how people communicate and start doing business together. The need to create 15 to 30 touch points to unlock someone's money was the biggest take away for me. I really got it now. Why: There is a larger shift in the society, not only physical businesses are losing to online businesses, people shift their behavior with it. Since Netflix and the "binge" feeling people want to feel that (digital) personal relationship, they became used to it and that is why in the real world, people want to have that too. Problem is: You don't get 15 or 30 personal meetings with someone until he feels comfortable enough to make business with you. And because people are changing jobs more often, (we are heading to a gig economy), traditional business relationship building processes and "sales" aren't working anymore. The solution you offer with EPM is a foundation for every sales guy in any corp out there today. Your digital way to get "warmed up" with someone upfront, before you meet him first time, is a must have to make business in the real world.
How did EPM help you become successful?
I'm kind of successful with more than 20 companies built on 4 continents and live in Malibu since 10 years already. But I learned a lot and it was worth it.
What are you most excited about moving forward with your Experience Product?
EPM helped to create multiple products for my 30,000 people AI expert tribe and for our healthcare company Z21 Health, with the creation of the MomDoctor Program helping nurses to change their lives, and teaching moms the same program to become the better healthcare manager and make additional income. It took as a bit longer to get there but we do have the experience and the means to scale it up, so this will be a success story in the mid and long term.